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Indices <br />TWIN CITIES Busim <br />to the average person, <br />purchase investment 1: <br /> <br />iss Monthly readers have purchasing indices that are off the charts! In comparison <br />the readers bf TWiN CITIES Business Monthly are 2 to 12 times as likely to <br />roducts, participate in leisure pursuits, travel extensively for business purposes, etc. <br /> <br />Travel <br />Took domestic flight <br /> <br />- Sports/Leisure <br /> Stationary bicycling <br /> Sailing <br /> Golf <br /> Hunting <br /> $ogging~mnning <br /> Photography <br /> Snow skiing <br /> Tennis <br /> Water skiing <br /> Weight training <br /> <br />· Job litle <br /> Top management <br /> <br />~ TCBM Total U.S. Index TCBM TotalU.S. Index <br /> <br />Banking/Imvestmenls <br />Personal loans " <br />Home mortgage : <br />Second mortgage (equity loan~ <br /> <br />Total U.S. source: Simmons <br /> <br /> Banking/Inv~ents continued: <br />65% 6% 1067 Line of credit accounts 55% 11% 496 <br /> Individual retirement accounts 66% 21% 320 <br /> Trust agreement 15% 1% 1154 <br />24% 8% 280 <br /> Cash management account 15% 2% 844 <br />10% 3% 364 Keogh account 12% 1% 1220 <br />55% 12% 442 Tax shelter 17% 2% 830 <br />21% 6% 347 Investment property 29% 4% 702 <br />29% 10% 309 <br />28% 10% 288 Securities <br />28% 6% 507 Other U.S. government bonds 12% 2% 652 <br />20% 8% 263 City/municipal or state bonds 17% 2% 961 <br />14% 4% · 394 Zero coupon bonds 10% 1% 881 <br />21% 9% 224 Mutual funds 54% 8%, 695 <br /> Money market funds (bank) 25% 5% 547 <br /> Money market funds (brokerage firm) 28% 4% 723 <br />61% 5% 1320 Corporate bonds 11% .9% 1189 <br /> Stock 61% 10% 584 <br />~% 21% 229 Employer common/preferred stock 36% 4% 852 <br />74% 27% 279 Common stock in other company 49% 7% 757 <br />27% 8% 348 Preferred stock in other company 10% 2% 567 <br /> Other securities 6% .8% 788 <br /> <br />Highest Qualffied Circulation in Twin Cities Market <br /> <br />Minnesota Circulation~ <br /> <br />33,344 <br /> <br />29,310 <br /> <br />.13,8~6 <br /> <br />12.869 <br /> <br />10,616 10,490 <br /> <br />5.344 <br /> 4.297 <br /> <br />2,101 <br /> <br />TWIN CITIES <br />BUSINESS <br />MONTHLY <br /> <br />WALL FORTUNE <br />STREET <br />JOURNAL [ <br /> . <br /> <br />FORBES <br /> <br />' cITYBuSINESS CORPORATE SMART' WORTH BARRONS <br /> 15 <br /> Source: ABC and BPA audit statements period ending December 1993. <br /> <br /> <br />