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MINNESOTA MRT MARKETING TOOLBOX <br />Executive Summary: TABLE OF CONTENTS <br />MARKETING STRATEGIES 6.1 <br />Use this section as a checklist of marketing ideas, strategies, and <br />information to consider during implementation. We've provided a sample <br />marketing plan for a community that shows how the marketing goals, <br />target audience and tactics are combined. <br />MARKETING PARTNERS 7.1 <br />Use this section to understand inherent partnerships and agencies <br />interested in Minnesota's bicycling needs. This section outlines the <br />responsibilities assigned to key organizations (MnDOT, Explore MN <br />Tourism, and other state agencies) and the support they offer. This section <br />also defines how partners at the state, regional and local level might work <br />together for a collaborative marketing effort, and reviews how the Great <br />River Road Scenic Byway and the MRT are related. <br />SUPPORTING INFORMATION 8.1 <br />Use this section to support your individual marketing plan. We've compiled <br />samples, templates, and checklists to help you get started, including a <br />press release, a ride itinerary, ride ideas, a ride event planning guide, a <br />social media plan, and lists of bicycling and tourism related websites, <br />contacts and organizations. <br />ISUMMARYI VISION SETTING MARKETING PRODUCT AUDIENCE STRATEGY PARTNERS SUPPORT <br />et "lb <br />pp, Minnesota Mississippi River Trail Bikeway <br />