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MINNESOTA MRT MARKETING TOOLBOX <br />Marketing Plan Development Flow Chart <br />Here's how to unlock the marketing toolbox to help you create an individualized marketing <br />plan for the MRT. <br />MARKETING PLAN STEPS <br />Your guide to unlocking <br />the MRT Toolbox <br />Reminder! Do <br />your marketing <br />actions... <br />Reflect your key <br />messages? <br />Address your <br />target audience? <br />Use the mediums <br />available? <br />ISUMMARY1 VISION <br />,bir <br />1� <br />Understand the MRT Product <br />Define your marketing plan <br />objectives <br />Learn about your target audience <br />Familiarize yourself with <br />marketing tactics and strategies <br />Identify available resources <br />Outline an implementation plan <br />• Identify specific goals to accomplish <br />within a set timeframe <br />• Determine key messages <br />• Define your target audience <br />• Select your communication mediums <br />MARKETING ACTIONS <br />SETTING MARKETING PRODUCT <br />Minnesota Mississippi River Trail Bikeway <br />TOOLKIT S TIONS <br />MRT Bikeway Vision 1.1 <br />Setting ) .1 <br />Why Market 3.1 <br />The MRT Product 4.1 <br />MRT Bikeway Vision 1.1 <br />Why Market 3.1 <br />Target Audience 5.1 <br />Marketing Strategies 5.1 <br />Marketing Partners 7.1 <br />Supporting Information 3.1 <br />Marketing Checklist 3.3 <br />Sample Marketing Plan 6.16 <br />4 <br />EXAMPLES <br />Brochure Tips e.1 <br />Sample Press Release 8.2 <br />Sample Ride Itinerary 8.4 <br />Ride Event Planning Guide 8.6 <br />Social Media Plan 8.12 <br />Bicycle &Tourism Info 8.14 <br />AUDIENCE STRATEGY <br />PARTNERS SUPPORT <br />