Laserfiche WebLink
MINNESOTA MRT MARKETING TOOLBOX <br />State Level Marketing Strategies <br />TACTIC <br />GOALS <br />IMPLEMENTATION / CONSIDERATIONS <br />Raise <br />awareness <br />Attract <br />users <br />Facilitate <br />trip <br />planning <br />Enhance <br />trip <br />experience <br />BROCHURES <br />State Maps <br />Include the MRT on allX <br />state maps. <br />Distribute MRT information to all state level partners with requests that it be included <br />in digital and printed maps. <br />X <br />X <br />Bicycling Itineraries <br />Provide a variety of pre- <br />planned trip ideas <br />Distribute to local and regional communities and post at all major state partner <br />websites. See Supporting Information Section for a sample itinerary and a list of ride <br />ideas. <br />X <br />X <br />X <br />EVENTS <br />Ribbon Cutting <br />Coordinate a statewide <br />ribbon cutting effort andX <br />encourage communities <br />to conduct their own <br />events <br />Plan the event to accommodate all types of bicyclists, and both locals and tourists. <br />Target Audience: Government and elected officials, and business owners should be <br />X <br />invited to show support. <br />One -day Rides <br />Utilize bikeway segments going through communities and local and regional trails. <br />Solicit sponsors from advocacy groups and businesses. <br />XX <br />Multi -day Rides <br />Time rides to take advantage of local events or other attractions, and to highlight the <br />best of each season. <br />Target Audience: Touring bicyclists and local bicyclists who typically participate in day <br />X <br />X <br />X <br />trips may be encouraged to ride. <br />SUMMARY <br />VISION <br />SETTING MARKETING PRODUCT AUDIENCE <br />Minnesota Mississippi River Trail Bikeway <br />STRATEGY <br />PARTNERS SUPPORT <br />Page 6-1 <br />