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V) <br />H <br />Z <br />W <br />W <br />TACTIC <br />GOALS <br />Multi -modal Ride <br />Combine rides with <br />canoeing, kayaking, <br />hiking, or walking <br />Fundraising Rides <br />Celebrity Ride <br />Invite a celebrity in to <br />lead a ride <br />Media Fam Tours <br />Government Official <br />Tours <br />Provide rides with <br />officials <br />Educational Events <br />Use a ride or <br />presentation to teach <br />awareness about <br />bicycling benefits, rights <br />and responsibilities <br />Raise Attract <br />awareness users <br />x <br />X <br />X <br />x <br />x <br />x <br />X <br />X <br />X <br />x <br />x <br />X <br />Facilitate <br />trip <br />planning <br />X <br />Enhance <br />trip <br />experience <br />IMPLEMENTATION / CONSIDERATIONS <br />Partner with recreational organizations other than bicycling groups. <br />Seek support from outfitters and related businesses. <br />Partner with organizations with fundraising experience and appeal. <br />Begin and end rides in communities that can be engaged in the fundraising efforts. <br />Tailor the ride and the promotion to the specific celebrity. <br />Lead a broader effort across many communities with local celebrities - "Ride with the <br />Mayors. <br />Taraet Audience: Non -bicyclists as well as all bicyclists may be enticed to try a ride. <br />Invite the media in to ride and write about the experience. <br />Highlight a particular season, or destination area, or combine with other events in <br />Minnesota. <br />Taraet Audience: Tour planners as well as bicyclists. <br />Target Audience: A variety of officials: elected officials, funders, rangers, police, <br />school officials. <br />Link to other events or highlight Minnesota amenities. <br />Highlight a particular season, destination area, or segment. <br />Partner with an active living organization or a school/college. <br />Partner with a Safe Routes to School effort or a bike to work week. <br />Present information on the economic, social, public health, and aesthetic benefits of <br />bicycling to a community. <br />Target Audience:, Motor vehicle drivers, residents, bicyclists, law enforcement. <br />Timing: Late spring at the start of the primary bicycling season and late summer just <br />before the academic year begins. <br />SUMMARY <br />1hr <br />1,46t <br />VISION <br />SETTING <br />MARKETING <br />PRODUCT <br />PARTNERS SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 6-2 <br />