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TACTIC <br />Travel Guidebooks <br />Include the MRT and <br />related information <br />GOALS <br />Raise <br />awareness <br />x <br />Attract Facilitate <br />users trip <br />planning <br />X <br />X <br />Enhance <br />trip <br />experience <br />x <br />IMPLEMENTATION / CONSIDERATIONS <br />Provide detailed information and suggestions about bicycling in Minnesota, including <br />attractions, communities, accommodations, and route conditions. <br />Send links and trail information to be included in popular travel books. <br />Taraet Audience: Tour operators and all bicyclists. <br />Example publications: Lonely Planet, Hostelling International. <br />Blogs <br />Post personal <br />experiences <br />Social Media <br />Provide active updates <br />with short snippets of <br />information <br />Primary MRT Website <br />State Websites <br />Post MRT information <br />and important links <br />National Websites <br />x <br />x <br />x <br />x <br />x <br />X <br />x <br />x <br />x <br />x <br />X <br />X <br />X <br />X <br />x <br />x <br />x <br />Encourage blogs from organized and personal rides. <br />Taraet Audience: Use a variety of blogs to reach a wider audience. Avid bicyclists <br />may frequently check bicycling blogs for personal insight. Blogs that address general <br />outdoor enthusiasts or recreation in a particular area may reach more casual <br />bicyclists and non -bicyclists. <br />Create fan pages on widely used social websites such as Facebook and Twitter where <br />a variety of people and stakeholders can interact, receive news and updates and <br />show support. See Sample Social Media Broadcast in the Supporting Information <br />section. <br />Target Audience: Bicyclists, businesses and residents. <br />Explore Minnesota Tourism may host the primary MRT website for information with <br />links to MnDOT for the route maps in the future. (www.exploreminnesota.com). The <br />primary website is currently found at MnDOT (vvvvw.dot.state.mn.us/bike/mrt.html). <br />See the Marketing Partners section for a detailed list of what will be found on these <br />websites. <br />Taraet audience: All bicyclists, residents, public officials and partner organizations, <br />agencies and businesses. <br />State organizations should provide links to the primary MRT website and include the <br />MRT on all maps, listings and promotions. <br />Examples of state organizations are provided in the Marketing Partners section. <br />National organizations should provide links to the primary MRT website, and include <br />the MRT on all maps, listings and promotions. <br />Examples of national organizations are provided in the Marketing Partners section. <br />SUMMARY <br />1hr <br />IN <br />PI <br />VISION <br />SETTING <br />MARKETING PRODUCT <br />PARTNERS SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 6-4 <br />