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Tourism Websites <br />Bicycling Websites <br />Transportation <br />Websites <br />Include MRT info on <br />online maps <br />Search Engine <br />Optimization <br />Ensure that searches for <br />MRT related words lead <br />to primary website <br />Interactive Phone <br />Applications <br />Create a MRT app to help <br />bicyclists with route <br />information and <br />wayfinding <br />Audio Tours <br />Enrich the MRT <br />experience with an audio <br />guide downloadable/app. <br />GOALS <br />Raise <br />awareness <br />x <br />X <br />x <br />x <br />x <br />Attract <br />users <br />x <br />X <br />X <br />X <br />x <br />Facilitate <br />trip <br />planning <br />X <br />X <br />X <br />X <br />X <br />Enhance <br />trip <br />experience <br />x <br />X <br />x <br />x <br />x <br />x <br />IMPLEMENTATION / CONSIDERATIONS <br />Send MRT links and bikeway information to tourism organizations for website <br />postings. Encourage tourism organizations and agencies to include the MRT in <br />itineraries and promotions of other statewide attractions. <br />Example websites: Tour Minnesota Association, Metro Tourism Committee and <br />Minnesota Heartland Tourism Association. See the Informational Support section for <br />additional listings of tourism organizations <br />Send MRT links and information to bicycling websites. <br />Example websites: n� Us:jjrr�r �rai�s.cc��rr, www.Bikeiv.cori , <br />www.adventurecvclina.orq. See Appendix for additional listings <br />Send MRT information to Internet map websites. Update route information as <br />needed. <br />Target Audience: Multimodal trip planners and transportation related businesses, as <br />well as all bicyclists. <br />Example Map Websites: Google Maps, Mapquest, Bing, Map My Route, Cyclopath. <br />List and purchase key search words for various search engines. <br />Examples: Google, Yahoo, Safari. <br />Identify critical route information and team with a software developer such as Apple. <br />Taraet Audience: Avid bicyclists and bicyclists on tours may find this especially <br />helpful. <br />Develop audio tours per destination area/key theme. <br />Taraet Audience: Avid and casual bicyclists, tour groups, or bicyclists seeking <br />enrichment. See the Lifecycle of a Bicyclist Table in the Target Audience section. <br />SUMMARY <br />1hr <br />1,46t <br />VISION <br />SETTING <br />Minnesota Mississippi River Trail Bikeway <br />MARKETING <br />PRODUCT <br />PARTNERS <br />SUPPORT <br />Page 6-5 <br />