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TACTIC <br />GOALS <br />Raise Attract <br />awareness users <br />Facilitate <br />trip <br />planning <br />Enhance <br />trip <br />experience <br />IMPLEMENTATION / CONSIDERATIONS <br />tn <br />0 <br />H <br />Bike Tour Groups <br />Encourage MRT oriented <br />and related tours <br />X <br />X <br />x <br />Send route information and establish contact with tour groups. <br />Example Tour Groups: Adventure Cycling Association and Cycle America. <br />Target Audience: National Bicycle Tour Directors Association, avid and touring <br />bicyclists are typically the main customers. <br />General Tour Groups <br />Encourage MRT oriented <br />and related tours <br />x <br />x <br />x <br />Send route information and establish contact with tour groups. Encourage tour <br />groups to include the MRT as an attraction even on non -bicycling oriented tours. <br />Example Tour Groups: Trek, Vermont Tours. <br />Company <br />Sponsorship <br />Form an MRT <br />partnership with a <br />company <br />x <br />x <br />X <br />x <br />Seek a Fortune 500 company to support the MRT and sponsor specific events at the <br />national level. <br />Example resource/business partnership: Nature Valley Bicycle Festival. <br />MRT Business <br />Certification <br />Program <br />Work with <br />businesses and <br />stakeholders to <br />create an MRT <br />Business <br />Certification <br />program. <br />X <br />Determine tangible certification criteria that can be easily measured to identify a <br />business as MRT certified. Also develop benefits of becoming certified. <br />Target Audience: Businesses on or near the MRT route. <br />SUMMARY <br />1hr <br />.46t <br />VISION <br />SETTING <br />Minnesota Mississippi River Trail Bikeway <br />MARKETING <br />PRODUCT AUDIENCE <br />STRATEGY <br />PARTNERS SUPPORT <br />Page 6-6 <br />