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MINNESOTA MRT MARKETING TOOLBOX <br />Regional and Local Level Marketing Strategies <br />TACTIC <br />Community brochures <br />Ensure that existing <br />maps and literature <br />refer to the MRT <br />Local maps <br />Create local MRT maps <br />showing support and <br />attractions <br />Destination Area Maps <br />Develop regional MRT <br />maps and brochures <br />Bicycling Itineraries <br />Create local and <br />regional ride <br />recommendations <br />GOALS <br />Raise Attract <br />awareness users <br />Facilitate <br />trip <br />planning <br />Enhance <br />trip <br />experience <br />X <br />X <br />x <br />X <br />X <br />x <br />x <br />X <br />X <br />X <br />X <br />X <br />X <br />x <br />x <br />IMPLEMENTATION / CONSIDERATIONS <br />Highlight the MRT as a new attraction in all updated material. Distribute at public <br />offices, libraries, community centers, schools, hospitals, bicycle advocacy groups, and <br />city/county websites. <br />Work with the business community to have maps available at restaurants, hotels, <br />outfitters and other businesses that might attract bicyclists. <br />Taraet Audience: Include government officials, Chamber of Commerce and Visitor <br />and Convention Bureaus in efforts. <br />Distribute at public offices, libraries, community centers, schools, hospitals, bicycle <br />advocacy groups, and city/county websites. <br />Work with the business community to have maps available at restaurants, hotels, <br />outfitters and other businesses that might attract bicyclists. <br />Distribute at public offices, libraries, community center, hotels, visitor information <br />centers, and schools. <br />Work with businesses to distribute brochures, post in windows, incorporate as <br />placemats etc. <br />Sample destination area maps and descriptions have been provided in this marketing <br />toolbox and are available for use. See the Setting section. <br />Incorporate unique area attractions and promote a strong local and regional identity. <br />Integrate MRT trips with local and regional bikeways. <br />Collaborate with businesses along the route. <br />Distribute at public offices, libraries, businesses, community centers and schools. <br />Taraet Audience: All bicyclists, all tourism offices. <br />SUMMARY <br />I( 0% <br />VISION <br />SETTING <br />MARKETING <br />PRODUCT AUDIENCE <br />STRATEGY <br />PARTNERS SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 6-7 <br />