Laserfiche WebLink
TACTIC <br />GOALS <br />cn <br />H <br />Z <br />LLI <br />W <br />Local Ribbon Cutting <br />Conduct local ceremonies <br />to celebrate MRT opening <br />Destination Area <br />Ribbon Cutting <br />Conduct regional <br />ceremonies and celebrate <br />MRT opening <br />One -day Rides <br />Promote local businesses <br />and events through <br />planned rides <br />Multi -day Rides <br />Promote local businesses <br />and events through <br />planned rides <br />Multi -modal Rides <br />Combine rides with <br />canoeing, kayaking, <br />hiking, or walking <br />Raise Attract <br />awareness users <br />x <br />x <br />x <br />x <br />X <br />X <br />x <br />x <br />x <br />X <br />Facilitate <br />trip <br />planning <br />Enhance <br />trip <br />experience <br />X <br />IMPLEMENTATION / CONSIDERATIONS <br />Coordinate efforts with other communities as part of a larger statewide effort. <br />Taraet Audience: Government and elected officials, public employees and business <br />owners should be invited to show support. <br />Coordinate events between communities within a destination area and highlight the <br />gateways to a destination area. <br />Taraet Audience: Government and elected officials, public employees and business <br />owners should be invited to show support. <br />Connect with the National Park Service's Bike with a Ranger program. <br />Use bikeway segments going to/through communities connecting local and regional <br />bikeways. <br />Coordinate timing to capitalize on existing community fairs, festivals and other <br />events. <br />Solicit sponsors from advocacy groups and businesses. <br />Taraet Audience: Consider having a family ride, and another ride/race for Type A <br />bicyclists. The target audience may depend on the character of the local MRT <br />segment (see Segmenting Bicyclists by Abilities in the Target Audience section). <br />Partner with nearby communities for longer rides. <br />Time rides to take advantage of local events or other attractions, and to highlight the <br />best of each season. <br />Partner with recreational organizations other than bicycling groups. <br />Solicit sponsors from advocacy groups, outfitters and businesses. <br />Target Audience: River and outdoor enthusiasts, all bicyclists. <br />SUMMARY <br />4 <br />VISION <br />SETTING <br />MARKETING <br />PRODUCT <br />PARTNERS SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 6-8 <br />