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TACTIC <br />GOALS <br />cn <br />H <br />Z <br />W <br />W <br />Fundraising Rides <br />Use a ride to raise money <br />and awareness of a local <br />cause <br />Educational Events <br />Use a ride or <br />presentation to teach <br />awareness about <br />bicycling benefits, rights <br />and responsibilities <br />Destination Area <br />Rides <br />Reinforce regional <br />identity with a ride <br />through each destination <br />area <br />Specialty Events <br />Incorporate the MRT into <br />scavenger hunts, <br />contests, and displays at <br />a museum <br />Raise Attract <br />awareness users <br />x <br />x <br />x <br />X <br />X <br />x <br />x <br />X <br />Facilitate <br />trip <br />planning <br />Enhance <br />trip <br />experience <br />X <br />IMPLEMENTATION / CONSIDERATIONS <br />Partner with organizations related to the cause. Mississippi River enhancement, local <br />parks, local businesses awareness, healthy living and environmental causes all have <br />synergy with the MRT. <br />Begin and end rides at businesses or agencies that can be engaged in the fundraising <br />efforts. <br />Partner with an active living organization, school/college—consider summer school or <br />community educations programs. <br />Partner with a Safe Routes to School effort or a bike to work week. <br />Present information on the economic, social, public health, and aesthetic benefits of <br />bicycling to a community . <br />Target Audience: Motor vehicle drivers, residents, bicyclists, law enforcement. <br />Timing: Late spring at the start of the primary bicycling season and late summer just <br />before the academic year begins. <br />Work with resort and other business owners on ride specials, packages and <br />promotions. <br />Target Audience: Tour planners as well as bicyclists. <br />Consider expanding beyond the MRT to larger river related events. <br />Target Audience: All residents as well as bicyclists. <br />SUMMARY <br />4 <br />VISION <br />SETTING <br />MARKETING <br />PRODUCT <br />AUDIENCE ISTRATEGYI <br />PARTNERS SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 6-9 <br />