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TACTIC <br />Newspapers <br />Announce MRT opening, <br />events and route <br />opportunities <br />Newspaper feature <br />stories <br />Magazines <br />Share MRT stories with a <br />depth and breadth of <br />information <br />Community <br />Newsletters <br />GOALS <br />Raise <br />awareness <br />x <br />X <br />x <br />x <br />Attract <br />users <br />x <br />X <br />x <br />x <br />Facilitate <br />trip <br />planning <br />Enhance <br />trip <br />experience <br />IMPLEMENTATION / CONSIDERATIONS <br />Provide key announcements in regional and local and papers. Announce the MRT <br />opening, ribbon cuttings and MRT events. <br />Include information about Share the Road rules and bicycle rights and <br />responsibilities. <br />See Supporting Information section for a sample press release and a blank press <br />release template with a boilerplate informational section. <br />Profile bicyclists in Minnesota. <br />Profile Minnesota bikeways. <br />Feature the Mississippi River Trail, the MRT history, interviews with riders, or <br />interviews with local communities on the impact of the MRT. <br />Offer recommendations for communities and businesses to further capitalize on the <br />MRT. <br />Profile a bicyclists journey through a particular destination area or community and <br />showcase the value of the MRT to the larger community. <br />Taraet audience: The target audience will depend on the magazine. Consider non - <br />bicycling magazines such as business trade journals. For example: The AARP ran a <br />story on the value of bicycle packages to the Sheraton Hotel. <br />Publish regular MRT updates on new amenities, bikeway conditions, increased bicycle <br />traffic and bicycle related businesses. <br />Taraet Audience: residents, government officials, public employees and local <br />bicyclists. <br />SUMMARY <br />VISION <br />SETTING <br />MARKETING <br />PRODUCT AUDIENCE <br />STRATEGY <br />PARTNERS SUPPORT <br />Minnesota Mississippi River Trail Bikeway Page 6-10 <br />