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TACTIC <br />Social Media <br />Provide active updates <br />with short snippets of <br />information <br />GOALS <br />Raise Attract Facilitate Enhance <br />awareness users trip trip <br />planning experience <br />X <br />X <br />X <br />IMPLEMENTATION / CONSIDERATIONS <br />Create fan pages on widely used social websites such as Facebook and Twitter where <br />a variety of people and stakeholders can interact, receive news and updates and <br />show support. <br />Consider a weekly post for the duration of 12 weeks or longer. Post during the peak <br />bicycling months in Minnesota. Social media posts are most effective when they are <br />consistent and your audience can anticipate the posts. The Supporting Information <br />section includes a sample 12 week social media plan. <br />Community Websites Add a description of the local MRT segment and its amenities to existing park <br />brochures and tourism materials. <br />Provide a link to the primary Minnesota MRT information website. <br />Maintain current business information on the Chamber of Commerce website. <br />Maintain current <br />website information <br />with Explore <br />Minnesota <br />Become listed on <br />Tourism/ Bicycling <br />websites as a <br />community that <br />supports bicyclists <br />Blogs <br />Post personal <br />experiences <br />X <br />x <br />X <br />X <br />x <br />x <br />X <br />X <br />X <br />X <br />X <br />x <br />Send Chamber of Commerce and local/regional tourism office information to Explore <br />Minnesota. <br />Maintain updated information with Explore Minnesota and ensure that the <br />information appears in the searchable database of events, accommodations and <br />local/regional websites. <br />Taraet Audience: Trip planners, tour groups and bicyclists. <br />Add a description of the local MRT segment and its amenities. <br />Look for ways to make the community more welcoming to bicyclists (such as bicycle <br />parking, signage, and bikeways) and publish efforts. <br />Review bike -friendly city information at the Bike Alliance of MN (vww.bikemn.or ) or <br />League of American Bicyclists (www.bikeleaaue.orc). <br />Use blogs to 'report' on local events. <br />Provide blog space or links to blogs primarily oriented toward experiences within the <br />community. <br />SUMMARY VISION SETTING MARKETING PRODUCT AUDIENCE 'STRATEGY] PARTNERS SUPPORT <br />4 <br />Minnesota Mississippi River Trail Bikeway Page 6-11 <br />