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TACTIC <br />GOALS <br />IMPLEMENTATION / CONSIDERATIONS <br />Raise Attract Facilitate Enhance <br />awareness users trip trip <br />planning experience <br />Create MRT Audio <br />Tours <br />Develop and audio tour per destination area/key theme. <br />Target Audience: See the Lifecycle of a Bicyclist Table. Consider a audio tour for a <br />XX <br />X <br />touring bicyclist from out of town, and a different one for a local day tripping <br />bicyclist. <br />OTHER <br />Become a Bicycle <br />Friendly Community <br />Participate in the <br />program to make your <br />community moreX <br />welcoming and safer forX <br />bicyclists and review <br />recognition and <br />assistance <br />Take concrete steps to provide a community that is welcoming to and supportive of <br />bicyclists. <br />Encourage and promote bicycle tourism within your community. Become known <br />through this system of recognition that can also have economic impact and <br />encourage physical activity. <br />Timeline: Applications are due twice a year in February and July. <br />X <br />Visit the League of American Bicyclists to see steps to quality and apply <br />(www. bike%ague. org/programs/bicyclefriend/yamerica/communities). <br />SUMMARY <br />4 <br />VISION <br />SETTING MARKETING PRODUCT AUDIENCE <br />Minnesota Mississippi River Trail Bikeway <br />STRATEGY <br />PARTNERS SUPPORT <br />Page 6-12 <br />