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MINNESOTA MRT MARKETING TOOLBOX <br />Business Marketing Strategies <br />TACTIC <br />GOALS <br />IMPLEMENTATION / CONSIDERATIONS <br />Raise <br />awareness <br />Attract <br />users <br />Facilitate <br />trip <br />planning <br />Enhance <br />trip <br />experience <br />Distribute MRT <br />InformationX <br />Distribute maps, brochures, itineraries and MRT literature. <br />Target Audience: Customers may become aware of the MRT through brochure and <br />X <br />map availability. Many bicyclists who patronize a business will want to find out more <br />information about bicycling support and amenities within the area. <br />Display MRT logo or <br />related signage atX <br />place of business <br />Encourage bicyclists to patronize the business by using the official MRT logo, which is <br />downloadable at http:J/www.dot.state.mn.us/bike/mrt.htm . <br />X <br />Incorporate the MRT <br />logo on existing <br />business brochures <br />and advertising <br />Create synergy between local business and the MRT route. Build the value of the <br />MRT logo and capitalize on the wider MRT marketing efforts. <br />X <br />X <br />Adopt the MRT as part <br />of your business <br />identity and <br />incorporate the MRTX <br />into your product <br />Further the reputation of your business among tourists and bicyclists by incorporating <br />the MRT in creative ways. <br />Examples: Create children's menus or name menu items related to the MRT. <br />Use MRT brochures and maps as placemats. <br />Hang MRT photos and maps along the walls. <br />Have a place for MRT users to autograph, carve their initials, or leave messages. <br />Apply for MRT business certification when program is available. <br />X <br />X <br />SUMMARY <br />otiti <br />if bill <br />VISION SETTING Mv1ARKETINL PRODUCT AUDIENCE I,5TRATEGY1 PARTNERS SUPPORT <br />Minnesota Mississippi River Trail Bikeway <br />Page 6-13 <br />