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7:00 am - 6:00 pm
<br />• Registration
<br />7:45 - 9:00 am
<br />• Student Breakfast
<br />Industry Meet & Greet
<br />Student members attending RECon are invited to join a group of
<br />industry professionals representing numerous companies includ-
<br />ing CB Richard Ellis, Cushman & Wakefield, DDR Corp., DLC
<br />Management Corp., Dollar General, ING Clarion, JoS. A. Bank,
<br />Madison Marquette, Office Depot, Regency Centers, Walmart
<br />and Yum! Brands. This meeting, exclusive to student attendees,
<br />will feature company hosted roundtables where conversations
<br />will focus on their particular approach to retail real estate,
<br />current projects, future initiatives and possible company intern-
<br />ships and professional opportunities for students and recent
<br />graduates. RSVP to Michael Nealon at mnealon @icsc.org.
<br />9:00 am - 5:00 pm
<br />• Leasing Mall, Marketplace Mall
<br />and Marketplace Mall Cafe
<br />9:00 -11:00 am
<br />• CSM Global
<br />Certification Review
<br />A separate registration fee is required.
<br />•
<br />MONDAY, MAY 21, 2012 MONDAY, MAY 21, 2012
<br />MONDAY, MAY 21, 2012
<br />It's time to take the mystery out of the CSM certification pro-
<br />cess. ICSC established the Certified Shopping Center Manager
<br />(CSM) credential in 1971 to advance high professional standards
<br />in shopping center management worldwide. Ideal for center
<br />managers as well as corporate management professionals who
<br />manage multiple centers, CSM have specialized management
<br />expertise in asset management, operations, maintenance, lease
<br />negotiations, contract administration, retailing, merchandising,
<br />marketing, community relations, financing, risk management,
<br />security, human resources and law. Convenient and practical,
<br />this 2 -hour review course is designed to familiarize CSM
<br />candidates with exam content, format and scoring. Providing
<br />insider perspectives about the exam, participants will receive
<br />an in -depth overview and breakdown of the exam specifica-
<br />tions. The highlight of the course is a mock exam patterned
<br />after an actual CSM exam which will be graded and discussed
<br />in -depth as your ICSC Certified instructor helps you identify
<br />your strengths and weaknesses, discover important test - taking
<br />techniques and develop a targeted study plan. Space is limited.
<br />Register at www.icsc.org /201 2TRL.
<br />9:00 am - 12:00 noon ,, IIII icsc
<br />Professional
<br />RECon A Development
<br />The Source for Education Certification
<br />A separate registration fee is required.
<br />II'JII Effective Digital & Social Networking Strategies
<br />Do you think of digital and social networking as just a personal
<br />interaction with Facebook, Twitter and Linkedln? The world is
<br />changing fast and this course will get you caught up to speed
<br />7 RECOI'1 Program www.icscrecon.org
<br />(1%
<br />10:00- 11:00 am
<br />• Concurrent Sessions
<br />1
<br />on the new technologies and how professionals in the retail
<br />real estate industry are using these new tools to drive income
<br />for their business whether they are retailers or representatives
<br />of real estate companies. This education course will show how
<br />smart phone and personal computer apps are used by shop-
<br />ping centers and retailers. Some of the take -a -way tools will
<br />be creating social networking guidelines for your organization,
<br />developing a strategy with measurable objectives to com-
<br />municate with colleagues and clients, and creating a plan to
<br />deliver results against your business objectives. Visit www.icsc.
<br />org /2012RA for registration information.
<br />FACULTY:
<br />Angela Herlth- Sweeney, CMD
<br />Vice President — Corporate Marketing & Communications
<br />The Peterson Companies
<br />Fairfax, VA
<br />Robin Lybarger
<br />Vice President, Public Relations
<br />COHN
<br />Denver, CO
<br />Optimizing Performance in a Lackluster Economy:
<br />Cautions, Challenges and Opportunities
<br />■BEM Institute of Roil Estate Managmer*
<br />The current, fragile economic environment poses formidable
<br />challenges for retailers and those who manage retail properties.
<br />This highly interactive program, featuring a panel of seasoned
<br />property and asset management executives who are SCSMs
<br />and CPMs, will explore key issues and challenges from the
<br />management perspective and examine both proven and new
<br />approaches to address them.
<br />Sponsored by the Institute of Real Estate Management, the
<br />panel will cover topics including:
<br />0 The retailer /management partnership: Reconceptualizing
<br />and promoting centers as broad -based hubs of human activity
<br />featuring shopping, dining and much more.
<br />0 The emergence and role of social media as a vital tool in
<br />shopping center marketing and management.
<br />0 Responding to downsizing and the special challenges of big
<br />box spaces.
<br />Using vacant space for "non- traditional," traffic - building
<br />purposes. What works, what doesn't, and why.
<br />0 The unique characteristics of managing mixed -use
<br />properties.
<br />The session will allow considerable time for questions and
<br />answers. So bring your questions and problems...and our panel
<br />of experts will tackle them.
<br />MODERATOR:
<br />O. Randall (Randy) Woodbury, CPM
<br />2010 President, Institute of Real Estate Management
<br />President
<br />Woodbury Corporation
<br />Salt Lake City, UT
<br />PANELISTS:
<br />Gregory Carbone, CPM, CCIM
<br />Director of Property Operations
<br />EDENS
<br />Bethesda, MD
<br />
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