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August 10, 2012 I Volume 6 I Issue 15 <br />Zoning Bulletin <br />illboard/Injunctive Relief— tate <br />Agency Issues Permit for =`-inboard <br />Neighboring landowners assert permit applicant <br />failed to satisfy regulatory requirements <br />Citation: Plamondon v. Outcepts Management & Consulting, LLC, 81 <br />Mass. App. Ct. 845, 969 N.E.2d 730 (2012) <br />MASSACHUSETTS (06/11/12)—This case addressed the issue of whether <br />a permit was wrongly issued for a billboard (under state regulations), warrant- <br />ing injunctive relief of removal of the billboard. <br />The Background/Facts: Michael Rodrigues ("Rodrigues") owned prop- <br />erty in Westport, Connecticut. For 40 years, a billboard had stood on his <br />property. In 2009, Rodrigues agreed to partner with Outcepts Management & <br />Consulting, LLC ("Outcepts") to replace an existing billboard. Because the <br />new billboard was to be different from the old one, it had no grandfather status <br />and was required to meet all of the requirements for new billboards as <br />contained under Massachusetts statutory and regulatory law—G.L. c. 93 and <br />711 Code Mass Regs. § 3.00. <br />Under G.L. c. 93, § 29, the state's Outdoor Advertising Board ("OAB")— <br />now known as the Massachusetts Office of Outdoor Advertising ("MOOA")— <br />was given the power to make rules and regulations that "may require billboards <br />. . . be located in business, commercial, industrial, marketing or mercantile <br />areas." Under 711 Code Mass. Regs. § 3.07, OAB regulations provide that: <br />"No peuuit shall be granted or renewed for a sign that is not located in an area <br />of a business character." An area of "business character" is defined as one, <br />when viewed from the principal highway upon which the sign is to face, both <br />of the following requirements are met: "(a) At least two separate business, <br />industrial or commercial activities are being conducted within a distance of <br />500 feet from the proposed location of the sign, measuring from such proposed <br />location to the buildings or parking lots or other places of actual business, <br />industrial or commercial activity . . ."; and "(b) The area in which the sign is <br />to be located is not predominantly residential, agricultural or open space or <br />natural area." <br />As required by law, in 2010, Outcepts filed two written applications with <br />the MOOA. <br />Since the OAB had been essentially dismantled in 2009, permitting deci- <br />sions were made solely by MOOA's director, Edward Farley ("Farley"), <br />without a public hearing. In acting on applications to approve billboards, <br />Farley relied on information provided by applicants, as well as information <br />from MOOA's field inspectors. A MOOA field inspector had visited Rodri- <br />gues' property and concluded that: there were two businesses (i.e., storage ga- <br />rages) within 500 feet of the proposed billboard location; and the area was not <br />residential in character. Based partly on this information, Farley approved <br />Outcepts' application. <br />Subsequently, residents living within a 500 foot radius of the billboard (the <br />10 ©2012 Thomson Reuters <br />