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➢ Workforce Development. Skilled labor is a critical need for new and existing businesses. <br />Business attraction efforts will not be successful if new businesses cannot find the quality <br />labor they require. The continued growth of existing businesses will be hampered if quality <br />employees are not available. At a minimum the City of Ramsey should re-engage <br />involvement in a General Advisory Committee connected with Anoka Technical College. <br />Other steps could entail collaboration with the college by having Ramsey marketing <br />materials available at ATC, workforce meetings between City, businesses and ATC, <br />encouraging Ramsey businesses to sponsor students that could be hired fulltime after <br />completion of coursework. <br />➢ Pro -Business Environment. To attract new investment, the City must be prepared to <br />partner with developers, investors and existing businesses. Joint activities could include <br />moving ahead with the DEED Shovel -Ready Program application. This would lead to <br />greater promotion of The COR on DEED' s web site to national and regional site selectors. <br />Marketing pieces could be developed that promote the development of all City -owned <br />property, including The COR, industrial parcels, and other scattered municipal properties <br />with free and clear title and no immediate public use. <br />➢ Tourism. With an existing focus on commercial and industrial development, there is a <br />need to promote visitors and tourists coming to community. Consider developing a <br />marketing campaign called: Ramsey. You are Welcome to Explore it. The campaign <br />would involve working with the Parks & Recreation staff and potentially Anoka County. <br />Also, expanding the partnership with Game Fair to include website links and perhaps an <br />EDA ad in Game Fair website. Building upon the work of City staff, develop community <br />events promoting the Mississippi River Trail Corridor and other trails in the community. <br />2 <br />