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Koru Fitness <br />Table of Contents <br />Executive Summary 1 <br />Who We Are 1 <br />What We Sell 1 <br />Who We Sell To 2 <br />Financial Summary 2 <br />Company 3 <br />Company Overview 3 <br />Management Team 4 <br />Location Options 5 <br />Anoka 5 <br />Ramsey 6 <br />Products and Services 7 <br />Competitors 8 <br />Target Market 10 <br />Market Overview 10 <br />Market Needs 11 <br />Strategy & Inplementation 12 <br />Marketing Plan 12 <br />Overview 12 <br />Positioning 13 <br />Pricing 13 <br />Promotion 14 <br />Distribution 14 <br />Finacial Plan 15 <br />Assumptions 16 <br />Appendix 17 <br />Program Information 17 <br />NEEDSCOPE Model 19 <br />Sample Instructor Program Kits 20 <br />Studio Vision 21 <br />Sample Promotion & Marketing Materials 22 <br />CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade -secret <br />information and is shared only with the understanding that you will not share its contents or ideas with <br />third parties without the express written consent of the plan author. <br />