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Koru Fitness, Inc. <br />Executive Summary <br />Who We Are <br />Koru Fitness, Inc. is a start-up workout facility to be open in the fall of 2012. By <br />licensing with Les MiIIsTM International (LMI), Koru Fitness, Inc. will offer six unique <br />fitness programs, as well as Zumba®, to it's members. <br />One of the keys to success of Koru Fitness, Inc. will be the state of the art studio space <br />that will have it's members coming back for more. The studio will feature a large stage <br />for instructors offering optimal viewing for every participant, light control, a disco ball <br />with nightclub light effects, as well as the best audio equipment available. <br />Another key to success will be the recruitment of rock star instructors so members <br />never have to worry about which instructor will be teaching. Every instructor will be <br />able to deliver a life changing fitness experience to everyone, every class. <br />What We Sell <br />Koru Fitness's main focus is providing an "Exertainment," memorable experience for <br />our participants. The six Les MiiisTM programs offered at Koru Fitness, Inc. include*: <br />• BODYPUMPTM (Weight lifting) <br />• BODYFLOWTM (Yoga, Tai Chi, Pilates) <br />• BODYSTEPTM (Cardio with a step) <br />• BODYATTACKTM (Sports conditioning) <br />• BODYCOMBATTM (Martial arts) <br />• SH'BAMTM (Group dance) <br />• Zumba® (Latin dance, not Les Mills but will be used to attract members) <br />" See appendix for full class descriptions and benefits. <br />CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade -secret <br />information and is shared only with the understanding that you will not share its contents or ideas with <br />third parties without the express written consent of the plan author. <br />