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Agenda - Council - 11/13/2012
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Agenda - Council - 11/13/2012
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3/18/2025 12:25:35 PM
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11/14/2012 1:55:59 PM
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Meetings
Meeting Document Type
Agenda
Meeting Type
Council
Document Date
11/13/2012
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Koru Fitness, Inc. <br />Products and Services <br />Products and Services <br />Koru Fitness, Inc. aims to set itself apart from other facilities by providing it's members <br />access to the world's best fitness classes in a state of the art, energetic studio. What <br />sets the LMI programs apart from other pre -choreographed classes such as Zumba, <br />Turbo Kick, Turbo jam, Hip Hop Hustle, etc., is the science and expertise applied to <br />every program. Before an LMI program is released to the licensed clubs and <br />instructors, it has gone though a panel of physicians and fitness industry experts to <br />ensure every move, tempo of music, and instructional cue is safe, effective and fun for <br />the mass population. Instructors are required to attend a 2-day intense training as well <br />as submit a video before obtaining their certification. No other program has these high <br />quality standards and rigirous training procedures. LMI programs are world -class with <br />proven results that are second to none. (See Appendix for sample program kit <br />contents.) <br />Besides offering the world's best fitness classes, Les MillsTM International has a larger <br />global objective in the battle against obesity. Their goal is to be number one in fitness <br />experiences in every market they're in and one of the top 100 global brands. Currently <br />there are about 6 million people who work out in a in Les MillsTM classes every week <br />worldwide. By 2020, Les MillsTM aims to increase that number to 20 million. Koru <br />Fitness, Inc. will contribute to this goal by not only tapping into the current market, but <br />also targeting two new markets with BODYCOMBATTM and BODYATTACKTM. Please view <br />the appendix for the Needsource Model explaining in detail the market needs, and <br />where Les MillsTM prorograms fulfill those needs. <br />Please visit the link below to better understand why Koru Fitness, Inc. is choosing to <br />partner with Les MillsTM <br />(Link to Phillip Mills, CEO of Les MillsTM International, talking about their classes. <br />httD://www.lesmills.com/global/clubs-and-facilities/secrets-of-success.asax) <br />CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade -secret <br />information and is shared only with the understanding that you will not share its contents or ideas with <br />third parties without the express written consent of the plan author. <br />
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