Laserfiche WebLink
Koru Fitness, Inc. <br />Competitors <br />When measuring head -to -head, direct competitors, I have found that there are none in <br />the north metro area. Koru Fitness, Inc. will be the only facility to offer 6 of the 10 LMI <br />programs. However, there is still significant competition from chain fitness clubs, <br />specialty clubs, and 24-7 fitness facilities. The nearest big box clubs to Koru Fitness, <br />Inc. are Lifetime Fitness and the Andover YMCA. The nearest 24/7 fitness club is SNAP <br />Fitness which is located in the same area. Koru Fitness, Inc. does not consider SNAP <br />Fitness a direct competitor because although we are in the same industry, we offer <br />different services and market to a different demographic. <br />National chains: <br />Lifetime Fitness, the national leader, had revenues in fiscal year 2010 of $912.8 <br />million. That is an increase of 9.1% over fiscal year 2009. <br />YMCA had revenues of $47 million in fiscal year 2010. That is an increase of 16.2% <br />over fiscal year 2009. <br />24/7 Fitness Clubs: <br />24/7 fitness clubs (i.e. SNAP Fitness, Anytime Fitness) only offer workout machines and <br />free weights. They do not typically offer instructor led group fitness classes. <br />Speciality Clubs: <br />A variety of speciality fitness clubs are located throughout the Metro area. A <br />comparison of their fee structure is shown below: <br />Type/ <br />Speciality <br />Number of <br />Formats <br />Offered <br />Child Care <br />Membership <br />Monthly Fee <br />(Unlimited) <br />Heat Yoga <br />(Blaine & <br />Maple <br />Grove) <br />Corepower <br />Yoga <br />(10 metro <br />locations) <br />Pure Barre <br />(St. Louis <br />Park) <br />Cycle Tenacity <br />Quest Fitness & <br />(Eden Endurance <br />Prairie) (Oakdale) <br />En Fuego <br />Fitness <br />(Jackson, <br />WI) <br />Speciality Speciality Isometric Indoor Group Group <br />Yoga Yoga Toning Cycling Fitness Fitness <br />Classes Classes <br />12 1 6 10 5 <br />No No No No No Yes <br />$150 $159 $225 $100 $135 $65 <br />Koru Fitness <br />(Ramsey) <br />Les MIIISTM <br />Group <br />Fitness <br />Classes (plus <br />Zum bae) <br />7 <br />No <br />$79 <br />CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade -secret <br />information and is shared only with the understanding that you will not share its contents or ideas with <br />third parties without the express written consent of the plan author. <br />