Agenda - Council - 11/13/2012 - Laserfiche WebLink

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Koru Fitness, Inc. Target Market Market Overview Koru Fitness, Inc. is marketed to the busy individual who wants a fun group exercise work out close to home. They want fitness classes that will keep them motivated, involve social interaction, and maximize their results all within an hour or less. The members will be able to come in, have an "Exertainment" experience, and go home to their families feeling energized and happy. Women ages 25-45 with one or more children will be the primary consumer, which also makes up about 50% of the population in the area. Men will also be targeted because three of the programs (BODYATTACKTM, BODYCOMBATTM and BODYPUMPTM) appeal to them. Anoka and Ramsey Location Area Demoaraahics DEMOGRAPHICS 1 mile radius 3 miles radius 5 miles radius 2010 Population Total Population 5,269 48,103 110,278 Male Population 50.2% 50.0% 49.9% Female Population 49.8% 50.0% 50.1% Median Age 30.4 34.1 34.1 2010 Income Median HH Income $82,121 $73,556 $82,716 Per Capita Income $30,911 $31,199 $32,806 Average HH Income $92,885 $83,673 $93,278 2010 Households Total Households 1,689 17,765 38,577 Average Household Size 3.08 2.66 2.84 2010 Housing Owner Occupied Housing Units Renter Occupied Housing Units Vacant Housing Units 88.6% 8.4% 3.0% 70.2% 26.2% 3.7% 79.1% 17.7% 3.3% Population 1990 Population 2,121 33,886 74,707 2000 Population 4,087 44,427 100,381 2010 Population 5,269 48,103 110,278 2015 Population 5,456 49,025 113,230 1990-2000 Annual Rate 6.78% 2.75% 3 2000-2010 Annual Rate 2.51% 0.78% 0.92% 2010-2015 Annual Rate 0.7% 0.38% 0.53% 10 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade -secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.