Agenda - Council - 11/13/2012 - Laserfiche WebLink

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Koru Fitness, Inc. Market Needs The Ramsey, MN area is an untapped market for a fitness center that offers group fitness classes. Depending on traffic lights, trains, and time of day, it can take 20 minutes or more to travel to one of these facilities. The busy people of Ramsey and Anoka want and need something closer to home, and on the west side of the Rum River. The map below indicates the proximity of neighboring clubs offering classes in reference to the preferred location for KORU Fitness. Alpine Dr Anytime Fitness (no classes) County Rd 144 1 1 :R: Ale \l v ....L. w,II, I I,,, �u S 7 l<elwv R ni:'r1 - Lake Rai.. t. YI 4 :'.::rid I_?K8 .. breek Dr h Goodlife Fitness (2 miles - No LMI) r.1 Andover YMCA (4.5 miles - 3 LMI) Fitness 19 (2.2 miles - No LMI) Anoka Curves (no classes) Studio K 1 miles - No LMI) ..:vi id t Rd 116 1 -57YdA4ue hru�1 County Hwy 14 121st Aft N1 Lifetime Fitness (3.6 miles - No LMI) There are several other clubs that offer group fitness classes, personal training, cardio equipment, free weights, etc. They also offer pools, hot tubs, saunas, steam rooms, and elaborate child care, but most members don't need or use most of the equipment and amenities the clubs offer. Because there are so many other areas for the large clubs to focus on, the group fitness department is often overlooked in terms of support, resources, and quality control. A 2009 AC Nielsen Research IHRSA (International Health, Racquet & Sportsclub Association) says 90% of all exercisers report that they prefer to exercise in a group, and 60% choose their club based on what group fitness classes are offered. However, it's not only the classes that are offered that attract and retain members, but having rock -star instructors who know how to pack a room. Since Koru Fitness, Inc. offers it's members the world's BEST fitness classes by licensing Les MiIIsTM programs, and hires only excellent, highly motivating instructors, we are filling the needs and desires of the majority population in Andover, Anoka, Ramsey and surrounding communities. Koru Fitness, Inc. gives its members everything they're looking for in a group fitness club, at competitive pricing, convenient to where they live, and always delivers consistant life -changing fitness experiences. CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade -secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.