Agenda - Council - 11/13/2012 - Laserfiche WebLink

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Koru Fitness, Inc. Strategy and Implementation Marketing Plan Overview The marketing strategy of Koru Fitness, Inc. is to establish anticipation of the club's opening in the community so that it can hit the ground running with memberships immediately upon opening. To that end, the following tactics will be used: • Direct mail of postcards to a list of 1,000-3,000 households in the 1-3 mile radius. • Advertisements in local newspapers and magazines. • Flyers in the area around the site of the gym (i.e. Rum River Library, Subway, etc.) • Launch of the website in anticipation of opening. • Utilizing social media outlets such as Facebook, Twitter and You Tube to create buzz. • Handing out coupons and walking in the Ramsey Happy Day's parade on September 8th. • Targeting Mom's Clubs around the area After opening, the following tactics will be used going forward: • Direct mail to additional households out to a 5 mile radius. • Facebook and Twitter updates as well as You Tube videos of classes. • Advertising quarterly launches (new choreography and music) on an outdoor sign with specific themes each quarter. (See appendix for sample themes.) • Highly visible signage of promotions located on St. Francsis Boulevard. 12 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade -secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.