Agenda - Council - 11/13/2012 - Laserfiche WebLink

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Koru Fitness, Inc. Positioning For the busy person who needs a fun and affordable place to work out with their neighbors and friends. Koru Fitness, Inc. offers world -class Les MillsTM fitness classes which will give them the weight -training and cardio benefits in a non -intimidating group setting. Participants won't know whether it's a workout or a party! Unlike our competitors, Koru Fitness, Inc. offers exactly want the busy individual needs, without paying for extra amenities they don't use. It is close to home saving members travel time and money. Koru Fitness boasts a state of the art fitness studio, excellent instructors, and Les Mills classes which are not offered anywhere else in the north metro. With quick and easy access, participants receive an "Exertainment" experience with every workout. Pricing Our pricing strategy will be similar to that of speciality culbs, and slightly more then area competitors (YMCA and Lifetime Fitness) because the classes we offer are exclusive to Koru Fitness, Inc. After an initiation fee of $99, Koru Fitness, Inc. will offer unlimited monthly memberships at $79/person, $129/dual, $120 for a 10 class punch card, and single class drop -in rate of $20/class. Koru Fitness, Inc. will offer a 20% discount during the first month to attract members. For the first 3 months, Koru Fitness, Inc. will be paying its talented instructors a higher hourly rate than our competitors, as well as assist financially with the training they need. Koru Fitness, Inc. will also pay each instructor for three hours of practice time per program they are teaching, quarterly throughout the year. After we are established and the instructors have had a chance to build and promote their classes, the pay structure will change to a merit -based system. This will allow us to hire the best instructors, monitor quality control, and have a built-in motivational factor that will keep them inspired to work hard, insure the integrity of each program, all the while keeping them and Koru's members inspired and happy. I 13 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade -secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.