Agenda - Council - 11/13/2012 - Laserfiche WebLink

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Koru Fitness, Inc. Promotion We plan on having several promotions throughout the year. The biggest promotions will happen at opening and two other times throughout the year. There will also be quarterly special events at the time of new program launches. Some examples include: • Try before you buy punch card for first-time customers. 7 classes for $20 to be used w/in 30 days. No credit card or commitment. • Initiation Fee waived for the first 50-100 members. • The first 100 members to sign up with automatic monthly renewal will secure the 20% discounted rate until they cancel. • Friend referral program. • Discounted rate for students and possibly teachers offered during the summer. • Discounts for Military, police and firefighters. • Health Plan reimbursement program. • Large quarterly events at the time of each program launch. • Monthy specials for discounted packages. • Member appreciation specials for existing members only. Distribution Memberships can be purchased directly at the facility or online through the use of mindbodyonline.com, a scheduling and management software designed for fitness facilities. Promotional products like clothing, headbands, yoga mats, nutrition bars, etc. will be available for purchase on location only. 14 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade -secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.