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Koru Fitness, Inc. <br />Assumptions <br />Based off current research studies on fitness trends and demographic information <br />gathered from the 2010 cencus, Koru Fitness, Inc. is basing the membership and <br />financial projections from the following assumptions: <br />• 50% of people regularly exercise. <br />• The demographics of the area are 50% women with a median age of 30 years old, <br />which is Koru Fitness, Inc.'s target market. <br />• People will drive 5 miles to a fitness facility. <br />• 5% of the female population within a 5 mile radius is 2,757 which is the potential <br />member base. <br />• The chart below shows Koru Fitness' very conservative growth in members <br />compared to the female population base (median age-34). <br />1st <br />Month <br />2nd <br />Month <br />3rd <br />Month <br />4th <br />Month <br />5th <br />Month <br />6th <br />Month <br />8th I 14th I 18th <br />Month Month Month <br /># of Members <br />50 <br />75 <br />100 <br />120 <br />140 <br />160 <br />% of female <br />population in <br />1 mile radius <br />% of female <br />population in <br />3 mile radius <br />% of female <br />population in <br />5 mile radius <br />200 I 230 <br />290 <br />1.9% 2.8% 3.8% 4.6% 5.4% 6.2% 7.6% 8.9% 11% <br />0.2% 0.3% 0.4% 0.5% 0.58% 0.6% 0.8% 0.9% 1.2% <br />0.09% 0.13% 0.18% 0.21% 0.21% 0.3% 0.36% 0.4% 0.5% <br />• Koru Fitness, Inc. will offer 112 classes per month. Of those classes, it is assumed <br />that half of them will have at least one person who will pay the drop -in rate. <br />I 16 <br />CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade -secret <br />information and is shared only with the understanding that you will not share its contents or ideas with <br />third parties without the express written consent of the plan author. <br />