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which is reactive and often creates ill will <br />or angst. <br />Willingness to Use Technology <br />Another key trait is the willingness to learn <br />and use technology to simplify and make <br />the process more efficient. To be more <br />effective as a staff member, technology <br />will allow you to gain access to infor- <br />mation to provide more comprehen- <br />sive and reliable preapplication as- <br />sistance, to document agreements <br />and track project milestones, and <br />perform reviews or inspections <br />with fewer steps. <br />Some examples oftech- <br />nologies include the following: <br />• Project tracking software <br />• Document management sys- <br />tem (electronic records) <br />• Electronic plan review <br />• Mobile access for inspectors <br />• Management reporting <br />• Geographic Information Systems (GIS) <br />• Integrated website and citizen -access <br />portal <br />Given the economic downturn, cash - <br />strapped agencies may not be able to <br />implement all the technology tools due <br />to budgetary constraints or an agency's <br />place in the evolution process. However, <br />your willingness to embrace new technolo- <br />gies as they become available will signal <br />to management your support of change <br />and striving for a more efficient and ef- <br />fective process. If current technologies in <br />your agency are not uniformly used by all <br />work units, suggest to management that <br />directing consistent use will offer better co- <br />ordination and transparency for the team. <br />Volunteer for training opportunities and <br />explore online tools to supplement your <br />knowledge. <br />CONCLUSION <br />Communities can invest a lot of resources <br />in their development services systems, <br />including physical space improvements and <br />technology tools. However, in the end, suc- <br />cessful service really boils down to culture <br />and attitude of both staff and customers <br />as they work together. This partnership is <br />essential for satisfaction and quality ser- <br />vice. Since you are an integral part of this <br />service structure, it's imperative that you <br />expand your knowledge and capabilities to <br />Customer Life Cycle <br />Shared <br />Information <br />make yourself as indispensable as possible. <br />You know your job. The essential ingredi- <br />ent is being responsive, collaborative, and <br />accountable in your dealings with other <br />staff and customers. Taking on new roles <br />Q Customers enter <br />the development <br />services system <br />to request <br />information or <br />approvals or <br />to report code <br />violations. It <br />is up to the system <br />administrator to figure <br />out how to deliver these <br />products in the most seamless <br />and integrated way. <br />and gaining useful knowledge and skills of <br />project management, effective issues reso- <br />lution, and customer service ethics will go a <br />long way to help your career and elevate you <br />in the transparent agency. <br />Cover image: © iStockphoto.com/Yurly Kirsanov; design concept by Lisa Barton <br />VOL. 29, NO. io <br />Zoning Practice is a monthly publication of the American Planning Association. Subscriptions are <br />available for $95 (U.S.) and $120 (foreign). W. Paul Farmer, FAICP, Chief Executive Officer; William R. <br />Klein, AICP, Director of Research <br />Zoning Practice (ISSN 1548-0135) 1s produced at APA. Jim Schwab, AICP, and David Morley, AICP, Editors; <br />Julie Von Bergen, Assistant Editor; Lisa Barton, Design and Production. <br />Missing and damaged print issues: Contact Customer Service, American Planning Association, 205 N. <br />Michigan Ave., Suite 1200, Chicago, IL 60601(312-431-9100 or customerservice@planning.org) within <br />90 days of the publication date. Include the name of the publication, year, volume and issue number or <br />month, and your name, mailing address, and membership number if applicable. <br />Copyright ©2012 by American Planning Association, 205 N. Michigan Ave., Suite 1200, Chicago, IL <br />60601-5927. The American Planning Association also has offices at 103015th St., NW, Suite 75o West, <br />Washington, DC 20005-1503; www.ptanning.org. <br />All rights reserved. No part of this publication may be reproduced or utilized in any form or by any <br />means, electronic or mechanical, including photocopying, recording, or by any information storage and <br />retrieval system, without permission in writing from the American Planning Association. <br />Printed on recycled paper, including 50-7o% recycled fiber and io% postconsumer waste. <br />ZONING PRACTICE 10.12 <br />AMERICAN PLANNING ASSOCIATION Ipage 7 <br />