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ripcommunity/0 <br />Identify Market Influencers <br />All communities have special and often unique features that impact the local <br />retail market and have to be taken into consideration to fully understand the <br />market potential of the community. Such influencers include larger ethnic <br />populations, significant new or expanded developments, military bases, <br />universities and colleges, destination tourist attractions, prisons, medical facilities <br />or major employers. <br />After identifying these market influencers in your community, Buxton will quantify <br />and qualify their influence on the retail market and help to match retailers that <br />can capitalize on these customer bases. <br />You will benefit from the project team's expertise and insight in these four areas: <br />1. Researching and verifying Ramsey's retail trade area <br />2. Evaluating Ramsey's retail potential <br />3. Matching retailers and restaurants to Ramsey's market potential <br />4. Delivering Ramsey's marketing packages <br />These four major components comprise the Community ID® process. Each <br />component is explained in detail as follows: <br />1. Researching and Verifying Ramsey's Retail Trade Area <br />The location decision process for all retailers begins with the collection, analysis <br />and evaluation of numerous location variables such as demand density, <br />customer buying habits, economic trends, competition, traffic volumes, and <br />available sites, to name a few. <br />The Community/Do process for Ramsey will also start with the in-depth collection <br />of data using the same location variables that we use for our retail clients to <br />qualify sites for the location of their retail stores and restaurants. One goal is to <br />define current retail situations in Ramsey, in the trade area and in any <br />neighboring communities that impact on Ramsey's retail environment. The other <br />goal is to understand the community's expectations a nd desires. This analysis <br />includes personal visits to the community, coll ection of data components <br />necessary to conduct the analysis and identification of market influencers. <br />Buxton <br />Demifyingcnomers <br />8 <br />