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CommunitylD <br />City of 1, <br />RAMSEY <br />Site 2 Analysis: Armstrong Blvd & Sunwood Dr <br />Drive -Time Trade Area <br />The map on the opposite page depicts the primary trade area for Site 2. The primary trade <br />area consists of a twelve -minute polygon, determined by Buxton's proprietary drive -time <br />technology. <br />Psychographics <br />The psychographic profile of the households within a twelve -minute drive -time of Site 2 is <br />presented below. <br />21% <br />24% <br />Trade Area Segmentation <br />Armstrong Blvd & Sunwood Dr <br />-■ II 11 _` - _I`� I1 11 111 1 ■- __ <br />1 2 3 4 5 6 1 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 21 28 29 30 31 32 33 34 35 36 31 38 39 40 41 42 43 44 45 46 41 48 49 50 51 52 53 54 55 56 51 58 59 60 61 62 63 64 65 66 <br />Dominant Segments <br />A segment that represents at least three percent of a trade area is a dominant segment. <br />Following is a description of the dominant segments for Site 2. <br />Dominant Segments Description Households % of All Households <br />5 COUNTRY SQUIRES 1,410 10.40% <br />6 WINNER'S CIRCLE 409 3.02% <br />9 BIG FISH, SMALL POND 506 3.13% <br />I I GOD'S COUNTRY 484 3.51% <br />18 KIDS & CUL-DE-SACS 1,382 10.20% <br />19 HOME SWEET HOME 1,182 8.12% <br />20 FAST -TRACK FAMILIES 666 4.91% <br />22 YOUNG INFLUENTIALS 514 3.19% <br />32 NEW HOMESTEADERS 598 4.41% <br />60 PARK BENCH SENIORS 464 3.42% <br />4 <br />