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CommunitylD <br />City of 1, <br />RAMSEY <br />Site 2 Analysis (continued) <br />Leakage Analysis <br />The following table represents an overview by store type of the leakage or surplus within <br />the studied trade area. This is represented by an index with 1.0 being the baseline. A <br />leakage is reflected by an index less than 1.0 and a surplus is reflected by an index greater <br />than 1.0. Please see Appendix A for detailed demand and actual sales by category. <br />LeakagelSurplus Index By Store Type <br />Motor Vehicle & Parts Dealers <br />Furniture & Home Furnishings Stores <br />Electronics & Appliances Stores <br />Building Material & Garden Equipment & Supply Dealers <br />Food & Beverage Stores <br />Health & Personal Care Stores <br />Clothing & Clothing Accessories Stores <br />Sporting Goods, Hobby, Book, & Music Stores <br />General Merchandise Stores <br />Miscellaneous Store Retailers <br />Foodse,rvice & ❑nnking Places <br />GAFO <br />Total Retail Sales (Including Food Service & Dunking Places) <br />■ <br />■ <br />153 <br />Lila 111,1uuc .sic i.ai...aiis uopa1 aiioii.o. 6c1 ,l...1111g anu ,lut. u11s at_t_ca3,01 !mu! c 1.01ic m41111,111ngs; el«.1..111c3 <br />and appliances; sporting goods, hobby, books and music; and office supplies <br />The following table presents the trade potential variables for Site 2: <br />Trade Potential Variables <br />Site 2 <br />Estimated Household Count <br />13,554 <br />Number of Households in Dominant Segments <br />7,615 <br />Traffic Count <br />39,000 <br />Total Demand <br />$1,263,042,337 <br />Total Supply <br />$ I,561,717,215 <br />Leakage/Surplus <br />$298,674,878 <br />Source: Claritas, Inc, RETAIL MARKET POWER, PRIZM® NE, © 2008 <br />5 <br />