Agenda - Economic Development Authority - 01/10/2013

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CommunitylD° City of 1- RAMSEY Brief Segment Descriptions UPPER CRUST — The nation's most exclusive address, Upper Crust is the wealthiest lifestyle in America —a haven for empty -nesting couples over 55 years old. No segment has a higher concentration of residents earning over $200,000 a year or possessing a postgraduate degree, and none has a more opulent standard of living. 2 BLUE BLOOD ESTATES — Blue Blood Estates is a family portrait of suburban wealth, a place of million -dollar homes and manicured lawns, high -end cars and exclusive private clubs. The nation's second -wealthiest lifestyle, it is characterized by married couples with children, college degrees, a significant percentage of Asian Americans and six - figure incomes earned by business executives, managers and professionals. 3 MOVERS & SHAKERS — Movers & Shakers is home to America's up-and-coming business class: a wealthy suburban world of dual -income couples who are highly educated, typically between the ages of 35 and 54, often with children. Given its high percentage of executives and white-collar professionals, there is a decided business bent to this segment: Movers & Shakers rank number one for owning a small business and having a home office. 4 YOUNG DIGERATI — Young Digerati are the nation's tech -savvy singles and couples living in fashionable neighborhoods on the urban fringe. Affluent, highly educated and ethnically mixed, Young Digerati communities are typically filled with trendy apartments and condos, fitness clubs and clothing boutiques, casual restaurants and all types of bars —from juice to coffee to microbrew. 5 COUNTRY SQUIRES — The wealthiest residents in exurban America live in Country Squires, an oasis for affluent Baby Boomers who have fled the city for the charms of small-town living. In their bucolic communities noted for their recently built homes on sprawling properties, the families of executives live in six -figure comfort. Country Squires enjoy country club sports like golf, tennis and swimming as well as skiing, boating and biking. 6 WINNER'S CIRCLE — Among the wealthy suburban lifestyles, Winner's Circle is the youngest, a collection of mostly 25- to 34-year-old couples with large families in new - money subdivisions. Surrounding their homes are the signs of upscale living: recreational parks, golf courses and upscale malls. With a median income of nearly $90,000, Winner's Circle residents are big spenders who like to travel, ski, go out to eat, shop at clothing boutiques and take in a show. 7 MONEY & BRAINS — The residents of Money & Brains seem to have it all: high incomes, advanced degrees and sophisticated tastes to match their credentials. Many of these city dwellers —predominantly white with a high concentration of Asian Americans —are married couples with few children who live in fashionable homes on small, manicured lots. 7