Agenda - Economic Development Authority - 01/10/2013

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CommunitylD° Brief Segment Descriptions 8 EXECUTIVE SUITES — Executive Suites consists of upper -middle-class singles and couples typically living just beyond the nation's beltways. Filled with significant numbers of Asian Americans and college graduates —both groups are represented at more than twice the national average —this segment is a haven for white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants and entertainment. 9 BIG FISH, SMALL POND — Older, upper-class, college -educated professionals, the members of Big Fish, Small Pond are often among the leading citizens of their small- town communities. These upscale, empty -nesting couples enjoy the trappings of success, belonging to country clubs, maintaining large investment portfolios and spending freely on computer technology. I SECOND CITY ELITE — There's money to be found in the nation's smaller cities, and you're most likely to find it in Second City Elite. The residents of these satellite cities tend to be prosperous executives who decorate their $200,000 homes with multiple computers, large -screen TV sets and an impressive collection of wines. With more than half holding college degrees, Second City Elite residents enjoy cultural activities — from reading books to attending theater and dance productions. I I GOD'S COUNTRY — When city dwellers and suburbanites began moving to the country in the 1970's, God's Country emerged as the most affluent of the nation's exurban lifestyles. Today, wealthier communities exist in the hinterlands, but God's Country remains a haven for upper -income couples in spacious homes. Typically college -educated Baby Boomers, these Americans try to maintain a balanced lifestyle between high -power jobs and laid-back leisure. 12 BRITE LITES, LI'L CITY — Not all of the America's chic sophisticates live in major metros. Brite Lights, Li'I City is a group of well-off, middle-aged couples settled in the nation's satellite cities. Residents of these typical double income, no kids households have college educations, well -paying business and professional careers and swank homes filled with the latest technology. 13 UPWARD BOUND — More than any other segment, Upward Bound appears to be the home of those legendary Soccer Moms and Dads. In these small satellite cities, upper-class families boast dual incomes, college degrees and new split-levels and colonials. Residents of Upward Bound tend to be kid -obsessed, with heavy purchases of computers, action figures, dolls, board games, bicycles and camping equipment. 14 NEW EMPTY NESTS — With their grown-up children recently out of the house, New Empty Nests is composed of upscale older Americans who pursue active —and activist— lifestyles. Nearly three-quarters of residents are over 65 years old, but they show no interest in a rest -home retirement. This is the top -ranked segment for all- inclusive travel packages; the favorite destination is Italy. 8