Agenda - Economic Development Authority - 01/10/2013

Home

CommunitylD° City of !V_ RAMSEY Brief Segment Descriptions 21 GRAY POWER — The steady rise of older, healthier Americans over the past decade has produced one important by-product: middle-class, home -owning suburbanites who are aging in place rather than moving to retirement communities. A segment of older, mid -scale singles and couples who live in quiet comfort, Gray Power reflects this trend. 22 YOUNG INFLUENTIALS — Once known as the home of the nation's yuppies, Young Influentials reflects the fading glow of acquisitive yuppiedom. Today, the segment is a common address for young, middle-class singles and couples who are more preoccupied with balancing work and leisure pursuits. Having recently left college dorms, they now live in apartment complexes surrounded by ball fields, health clubs and casual -dining restaurants. 23 GREENBELT SPORTS — A segment of middle-class exurban couples, Greenbelt Sports is known for its active lifestyle. Most of these middle-aged residents are married, college -educated and own new homes; about a third have children. And few segments have higher rates for pursuing outdoor activities such as skiing, canoeing, backpacking, boating and mountain biking. 24 UP-AND-COMERS — Up -and -Comers is a stopover for young, mid -scale singles before they marry, have families and establish more deskbound lifestyles. Found in second -tier cities, these mobile twenty -somethings include a disproportionate number of recent college graduates who are into athletic activities, the latest technology and nightlife entertainment. 25 COUNTRY CASUALS — There's a laid-back atmosphere in Country Casuals, a collection of middle-aged, upper -middle-class households that have started to empty - nest. Workers here —and most households boast two earners —have well -paying blue- or white-collar jobs, or own small businesses. Today these Baby -Boom couples have the disposable income to enjoy traveling, owning timeshares and going out to eat. 26 THE COSMOPOLITANS — Educated, mid -scale and multi -ethnic, The Cosmopolitans are urbane couples in America's fast-growing cities. Concentrated in a handful of metros —such as Las Vegas, Miami and Albuquerque —these households feature older home -owners, empty -nesters and college graduates. A vibrant social scene surrounds their older homes and apartments, and residents love the nightlife and enjoy leisure - intensive lifestyles. 27 MIDDLEBURG MANAGERS — Middleburg Managers arose when empty -nesters settled in satellite communities which offered a lower cost of living and more relaxed pace. Today segment residents tend to be middle-class and over 55 years old with solid managerial jobs and comfortable retirements. In their older homes, they enjoy reading, playing musical instruments, indoor gardening and refinishing furniture. 10