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CommunitylD° <br />City of !V_ <br />RAMSEY <br />Brief Segment Descriptions <br />28 TRADITIONAL TIMES — Traditional Times is the kind of lifestyle where small-town <br />couples nearing retirement are beginning to enjoy their first empty -nest years. <br />Typically in their fifties and sixties, these middle-class Americans pursue a kind of <br />granola -and -grits lifestyle. On their coffee tables are magazines with titles ranging <br />from Country Living and Country Home to Gourmet and Forbes. But they're big travelers, <br />especially in recreational vehicles and campers. <br />29 AMERICAN DREAMS — American Dreams is a living example of how ethnically <br />diverse the nation has become: more than half the residents are Hispanic, Asian or <br />African -American. In these multilingual neighborhoods —one in ten residents speaks a <br />language other than English —middle-aged immigrants and their children live in middle- <br />class comfort. <br />30 SUBURBAN SPRAWL — Suburban Sprawl is an unusual American lifestyle: a collection <br />of mid -scale, middle-aged singles and couples living in the heart of suburbia. Typically <br />members of the Baby Boom generation, they hold decent jobs, own older homes and <br />condos, and pursue conservative versions of the American Dream. Among their <br />favorite activities are jogging on treadmills, playing trivia games and renting videos. <br />31 URBAN ACHIEVERS — Concentrated in the nation's port cities, Urban Achievers is <br />often the first stop for up-and-coming immigrants from Asia, South America and <br />Europe. These young singles and couples are typically college -educated and ethnically <br />diverse: about a third are foreign -born, and even more speak a language other than <br />English. <br />32 NEW HOMESTEADERS — Young, middle-class families seeking to escape suburban <br />sprawl find refuge in New Homesteaders, a collection of small rustic townships filled <br />with new ranches and Cape Cods. With decent -paying jobs in white-collar and service <br />industries, these dual -income couples have fashioned comfortable, child -centered <br />lifestyles, their driveways filled with campers and powerboats, their family rooms with <br />PlayStations and Game Boys. <br />33 BIG SKY FAMILIES — Scattered in placid towns across the American heartland, Big Sky <br />Families is a segment of young rural families who have turned high school educations <br />and blue-collar jobs into busy, middle-class lifestyles. Residents like to play baseball, <br />basketball and volleyball in addition to going fishing, hunting and horseback riding. To <br />entertain their sprawling families, they buy virtually every piece of sporting equipment <br />on the market. <br />34 WHITE PICKET FENCES — Midpoint on the socioeconomic ladder, residents in White <br />Picket Fences look a lot like the stereotypical American household of a generation <br />ago: young, middle-class, married with children. But the current version is <br />characterized by modest homes and ethnic diversity —including a disproportionate <br />number of Hispanics and African -Americans. <br />11 <br />