Agenda - Economic Development Authority - 01/10/2013

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CommunitylD° City of !V_ RAMSEY Brief Segment Descriptions 42 RED, WHITE & BLUES — The residents of Red, White & Blues typically live in exurban towns rapidly morphing into bedroom suburbs. Their streets feature new fast-food restaurants, and locals have recently celebrated the arrival of chains like Wal-Mart, Radio Shack and Payless Shoes. Middle-aged, high school educated and lower -middle class, these folks tend to have solid, blue-collar jobs in manufacturing, milling and construction. 43 HEARTLANDERS — America was once a land of small middle-class towns, which can still be found today among Heartlanders. This widespread segment consists of middle- aged couples with working-class jobs living in sturdy, unpretentious homes. In these communities of small families and empty -nesting couples, Heartlanders pursue a rustic lifestyle where hunting and fishing remain prime leisure activities along with cooking, sewing, camping and boating. 44 NEW BEGINNINGS — Filled with young, single adults, New Beginnings is a magnet for adults in transition. Many of its residents are twenty -something singles and couples just starting out on their career paths —or starting over after recent divorces or company transfers. Ethnically diverse —with nearly half its residents Hispanic, Asian or African -American —New Beginnings households tend to have the modest living standards typical of transient apartment dwellers. 45 BLUE HIGHWAYS — On maps, blue highways are often two-lane roads that wind through remote stretches of the American landscape. Among lifestyles, Blue Highways is the standout for lower -middle-class couples and families who live in isolated towns and farmsteads. Here, Boomer men like to hunt and fish; the women enjoy sewing and crafts, and everyone looks forward to going out to a country music concert. 46 OLD GLORIES — Old Glories are the nation's downscale suburban retirees, Americans aging in place in older apartment complexes. These racially mixed households often contain widows and widowers living on fixed incomes, and they tend to lead home -centered lifestyles. They're among the nation's most ardent television fans, watching game shows, soaps, talk shows and newsmagazines at high rates. 47 CITY STARTUPS — In City Startups, young, multi -ethnic singles have settled in neighborhoods filled with cheap apartments and a commercial base of cafes, bars, Laundromats and clubs that cater to twenty -somethings. One of the youngest segments in America —with ten times as many college students as the national average —these neighborhoods feature low incomes and high concentrations of Hispanics and African -Americans. 13