Agenda - Economic Development Authority - 01/10/2013

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CommunitylD° City of !V_ RAMSEY Brief Segment Descriptions 48 YOUNG & RUSTIC — Like the soap opera that inspired its nickname, Young & Rustic is composed of young, restless singles. Unlike the glitzy soap denizens, however, these folks tend to be lower income, high school -educated and live in tiny apartments in the nation's exurban towns. With their service industry jobs and modest incomes, these folks still try to fashion fast -paced lifestyles centered on sports, cars and dating. 49 AMERICAN CLASSICS — They may be older, lower -middle class and retired, but the residents of American Classics are still living the American Dream of home ownership. Few segments rank higher in their percentage of home owners, and that fact alone reflects a more comfortable lifestyle for these predominantly white singles and couples with deep ties to their neighborhoods. 50 KID COUNTRY, USA — Widely scattered throughout the nation's heartland, Kid Country, USA is a segment dominated by large families living in small towns. Predominantly white with an above -average concentration of Hispanics, these young working-class households include homeowners, renters and military personnel living in base housing; about 20 percent of residents own mobile homes. 51 SHOTGUNS & PICKUPS — The segment known as Shotguns & Pickups came by its moniker honestly: it scores near the top of all lifestyles for owning hunting rifles and pickup trucks. These Americans tend to be young, working-class couples with large families —more than half have two or more kids —living in small homes and manufactured housing. Nearly a third of residents live in mobile homes, more than any other segment. 52 SUBURBAN PIONEERS — Suburban Pioneers represents one of the nation's eclectic lifestyles, a mix of young singles, recently divorced and single parents who have moved into older, inner -ring suburbs. They live in aging homes and garden -style apartment buildings where the jobs are blue-collar and the money is tight. What unites these residents —a diverse mix of whites, Hispanics and African -Americans —is a working- class sensibility and an appreciation for their off -the -beaten -track neighborhoods. 53 MOBILITY BLUES — Young singles and single parents make their way to Mobility Blues, a segment of working-class neighborhoods in America's satellite cities. Racially mixed and under 25 years old, these transient Americans tend to have modest lifestyles due to their lower -income blue-collar jobs. Surveys show they excel in going to movies, playing basketball and shooting pool. 54 MULTI-CULTI MOSAIC — An immigrant gateway community, Multi-Culti Mosaic is the urban home for a mixed populace of younger Hispanic, Asian and African -American singles and families. With nearly a quarter of the residents foreign born, this segment is a Mecca for first -generation Americans who are striving to improve their lower - middle -class status. 14