Agenda - Economic Development Authority - 01/10/2013

Home

CommunitylD° Brief Segment Descriptions 55 GOLDEN PONDS — Golden Ponds is mostly a retirement lifestyle, dominated by downscale singles and couples over 65 years old. Found in small bucolic towns around the country, these high school -educated seniors live in small apartments on less than $25,000 a year; one in five resides in a nursing home. For these elderly residents, daily life is often a succession of sedentary activities such as reading, watching TV, playing bingo and doing craft projects. 56 CROSSROADS VILLAGERS — With a population of middle-aged, blue-collar couples and families, Crossroads Villagers is a classic rural lifestyle. Residents are high school - educated with lower -middle incomes and modest housing; one -quarter live in mobile homes. There's an air of self-reliance in these households as Crossroads Villagers help put food on the table through fishing, gardening and hunting. 57 OLD MILLTOWNS — America's once -thriving mining and manufacturing towns have aged —as have the residents in Old Milltowns communities. Today, the majority of residents are retired singles and couples living on downscale incomes in pre- 1960 homes and apartments. For leisure they enjoy gardening, sewing, socializing at veterans clubs or eating out at casual restaurants. 58 BACK COUNTRY FOLKS — Strewn among remote farm communities across the nation, Back Country Folks are a long way away from economic paradise. The residents tend to be poor, over 55 years old and living in older, modest -sized homes and manufactured housing. Typically, life in this segment is a throwback to an earlier era when farming dominated the American landscape. 59 URBAN ELDERS — For Urban Elders —a segment located in the downtown neighborhoods of such metros as New York, Chicago, Las Vegas and Miami —life is often an economic struggle. These communities have high concentrations of Hispanics and African -Americans and tend to be downscale, with singles living in older apartment rentals. 60 PARK BENCH SENIORS — Park Bench Seniors are typically retired singles living in the racially mixed neighborhoods of the nation's satellite cities. With modest educations and incomes, these residents maintain low-key, sedentary lifestyles. Theirs is one of the top -ranked segments for TV viewing, especially daytime soaps and game shows. 61 CITY ROOTS — Found in urban neighborhoods, City Roots is a segment of lower - income retirees, typically living in older homes and duplexes they've owned for years. In these ethnically diverse neighborhoods —more than a third are African -American and Hispanic —residents are often widows and widowers living on fixed incomes and maintaining low-key lifestyles. 15