Laserfiche WebLink
CommunitylD° <br />Brief Segment Descriptions <br />62 HOMETOWN RETIRED — With three-quarters of all residents over 65 years old, <br />Hometown Retired is one of the oldest segments. These racially mixed seniors tend <br />to live in aging homes —half were built before I958—and typically get by on social <br />security and modest pensions. Because most never made it beyond high school and <br />spent their working lives at blue-collar jobs, their retirements are extremely modest. <br />63 FAMILY THRIFTS — The small -city cousins of inner-city districts, Family Thrifts contain <br />young, ethnically diverse parents who have lots of children and work entry-level <br />service jobs. In these apartment -filled neighborhoods, visitors find the streets jam- <br />packed with babies and toddlers, tricycles and basketball hoops, Daewoos and <br />Hyundais. <br />64 BEDROCK AMERICA — Bedrock America consists of young, economically challenged <br />families in small, isolated towns located throughout the nation's heartland. With <br />modest educations, sprawling families and blue-collar jobs, many of these residents <br />struggle to make ends meet. One quarter live in mobile homes. One in three has not <br />finished high school. Rich in scenery, Bedrock America is a haven for fishing, hunting, <br />hiking and camping. <br />65 BIG CITY BLUES — With a population that's half Latino, Big City Blues has the highest <br />concentration of Hispanic Americans in the nation, but it's also the multi -ethnic <br />address for downscale Asian and African -American households occupying older inner- <br />city apartments. Concentrated in a handful of major metros, these young singles and <br />single -parent families face enormous challenges: low incomes, uncertain jobs and <br />modest educations. More than 40% haven't finished high school. <br />66 LOW-RISE LIVING — The most economically challenged urban segment, Low -Rise <br />Living is known as a transient world for young, ethnically diverse singles and single <br />parents. Home values are low —about half the national average —and even then, less <br />than a quarter of residents can afford to own real estate. <br />Buxton utilizes the Claritas® PRIZM°NE segmentation system in this analysis. PRIZM®NE <br />and Claritas® are registered trademarks of Claritas Inc. The PRIZM segment nicknames <br />(e.g., "Blue Blood Estates," Big Sky Families," "Country Squires") are trademarks of Claritas <br />Inc. <br />16 <br />