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Zoning Bulletin April 10, 2013 I Volume 7 I Issue 7 <br />"inherently deceptive speech undeserving of any First Amendment <br />protection." The court rejected the County's argument. The court <br />recognized that fortune telling is "not necessarily fraudulent or inherently <br />deceptive simply because it involves predictive speech." Rather, found <br />the court: "[t]he reality that much professional intercourse depends on <br />predictions about what the future may bring suggests that categorical <br />branding of fortune telling as unworthy of First Amendment protection <br />for that same reason is untenable." The court concluded that whether <br />Moore-King's specific activities were fraudulent or deceptive was a genu- <br />ine issue of material fact, unsuitable for decision on a summary judgment <br />basis (but better answered by a jury). The court also noted that "[e]ven <br />when considering some instances of defamation and fraud, . . . falsity <br />alone may not suffice to bring the speech outside the First Amendment. <br />The statement must be a knowing or reckless falsehood." Here, the County <br />had not specifically argued that Moore-King's speech was knowingly or <br />recklessly false. Absent such arguments, the court could not agree with <br />the County's position that inherently deceptive speech necessarily lacks <br />First Amendment protection. Consequentially, the court concluded that <br />the First Amendment Free Speech Clause afforded some degree of protec- <br />tion to Moore-King's activities. <br />Next, the court looked to determine the appropriate level of First <br />Amendment protection that should be accorded Moore-King's counseling <br />activities. The court found that neither commercial speech nor the time, <br />place, and manner doctrine was a perfect fit. Rather, the court determined <br />Moore-King's activities "fit comfortably within the confines of" analysis <br />under the "professional speech doctrine" —which regulates occupational <br />speech. (A distinction is made between professional speech and protected <br />expression.) The court explained that, under the professional speech doc- <br />trine, the government can license and regulate those who would provide <br />services to their clients for compensation without running afoul of the <br />First Amendment. The court went on to find that the County's regulation <br />of Moore-King's profession raised no First Amendment problem because <br />it amounted to a generally applicable licensing and regulatory regime for <br />fortune':tellers: The County uniformly required any individual seeking to <br />open a business as a fortune teller to acquire a fortune teller business <br />permit, pay the fortune teller license tax, and secure a conditional use <br />permit in certain zoning districts. Thus, the court held that Moore-King's <br />activities fell squarely within the scope of the professional speech doc- <br />trine and that the County's regulations therefore did not abridge her First <br />Amendment freedom of speech. <br />Moore -King had also argued that the County's regulatory scheme <br />interfered with the free exercise of her religion under the First Amend- <br />ment and the RLUIPA, which in pertinent part prohibits a government <br />from enacting a land use regulation that imposes a "substantial burden on <br />the religious exercise of a person." (42 U.S.C.A. § 2000cc(a)(1).) The <br />County contended that Moore-King's set of beliefs did not constitute a <br />religion. The appellate court agreed. <br />© 2013 Thomson Reuters 7 <br />