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Policy - making Implications <br />• Recognize the city's resource limitations (financial and staffing capacity) <br />Communications <br />• Create and implement clear and timely messages for residents <br />The Strategic Planning Committee vetted the Hopes and Dreams for the city and the SWOT Analysis (strengths, weaknesses, opportunities and <br />threats) report that the consultant developed based on the one -on -one interviews. SWOT Analysis is a tool for discovering and learning that lays <br />the foundation of a strategic plan. Please see Appendix A for the vetted City Council SWOT Analysis. <br />To ensure that the planning process would be driven by customer needs, committee members presented a list of their internal and external <br />customers to the Strategic Planning Committee; the consultant developed a Constituencies /Customer list, please see Appendix B. <br />Duckor ^ Associates <br />•, <br />O. <br />• • <br />• <br />Page 8 of 17 <br />