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THE MID-AMERICA R UP <br />Ma Process <br />Market Analysis of the Location and Trade Area <br />• Comparable study of neighboring properties <br />• Demographic study <br />• Traffic patterns and vehicle per day counts <br />• Recommendation of categories of end users to target <br />• Initial focus on leasing existing vacancies, while also monitoring existing tenants for expansion <br />opportunities <br />Implementation of the Sale/Leasing Program <br />• For Sale/Lease signs placed on the property and lAnndow signs placed in each vacancy, labeling the <br />SF available <br />• Marketing package designed and prepared in PDF format <br />• Cold Calls are made to prospective tenants, with a follow up email or mailer of the marketing package <br />• Email blasts are sent every 6 weeks in HTML format to the local brokerage community, reaching 4O <br />— 500 brokers <br />• Attendance at ICSC-Las Vegas and Chicago annual conventions <br />• Property will be posted on the Mid -America website.lvMNCAR database and LoopNet with active <br />links to the marketing package and demographic report <br />Sales/Leasing Follow -Up <br />• Sale/Lease negotiations are conducted by the broker assigned to the property and coordinated with <br />the Landlord/Owner <br />• Phone reports and written progress reports are presented to the Landlord as often as requested, <br />with meetings held as often as also requested <br />• Tenant prequalification is done by collection of personal financial statements, individual and <br />business credit reports, and business plans <br />MID A1EIA" <br />