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01/28/14
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01/28/14
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7/18/2025 11:31:47 AM
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Meetings
Meeting Document Type
Agenda
Document Title
Housing & Redevelopment Authority
Document Date
01/28/2014
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CBRE REAL ESTATE MARKETING AND BROKERAGE SERVICES PROPOSAL <br />BACKGROUND - Marketing Methods <br />Cary of .' <br />RAMSEY <br />PROPOSED TARGET MARKET <br />To avoid a "shopped" attribute, optimize the price and create a sense of demand, it is our intent to expose the property's <br />availability and disseminate any information through our buyer registration process. The primary marketing strategy is to <br />systematically market the property to the most comprehensive, qualified target markets and sell the property for the highest <br />possible price in the shortest amount of time. With the help of CBRE's extensive list of over 20,000 investors, developers and <br />users, our team will be able to market to a wide variety of potential buyers from across the country. <br />Types of companies/businesses that may be interested in the properties: <br />• Retail (to name a few) • Industrial <br />- Fast Food - Manufacturing <br />- Convenience Store - Distribution <br />- Day Care - Rental Equipment <br />- Big Box • Developers <br />- Clothing - Retail/Mixed Use <br />- Service - Office/Medical <br />- Business - Industrial <br />- Banks - Residential (for Sale/Rental) <br />• Office/Medical Office • Investors <br />- Attorneys • Educational Groups <br />- Dentists, Doctors, Clinics, etc. • Government Groups <br />LOCAL MARKET CONTACTS <br />The team of Brian Pankratz, Richard Palmiter, Krista Flemming, David Daly and Dan Swartz, along with our support group, <br />have constructed the most comprehensive and market focused database available. We're continuously updating our database <br />with the most current information possible. <br />THE CBRE SALES FORCE <br />In addition to the general brokerage community, this information will be presented to the full CBRE local sales staff. This <br />includes over eighty (80) professionals whose expertise varies from industrial, office, retail, and investment, to corporate <br />services. CBRE has thorough market coverage of the entire Twin Cities area. <br />PROSPECTING/DIRECT MARKETING <br />The marketing team will widely market the subject projects. We use a wide -reaching marketing campaign to identify a <br />variety of prospective users that will include housing, commercial, office, retail, medical, industrial, community/civic uses, etc. <br />Personal visits and/or follow up telephone calls to prospects identified will occur throughout the marketing period. <br />NETWORKING <br />We are active participants in a number of local professional organizations providing us with a referral network throughout the <br />Twin Cities market. These networking opportunities will provide your properties with additional exposure to individuals and <br />organizations that may have an interest. <br />SIGNAGE (OPTIONAL) <br />CBRE signage will be placed in accordance with local sign ordinances on all properties. <br />Our signage and our colors are recognized throughout the Twin Cities area and all across the world. <br />Richard Palmiter <br />Brian Pankratz <br />13 I CBRE <br />
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