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01/28/14
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01/28/14
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Meetings
Meeting Document Type
Agenda
Document Title
Housing & Redevelopment Authority
Document Date
01/28/2014
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CBRE REAL ESTATE MARKETING AND BROKERAGE SERVICES PROPOSAL <br />BACKGROUND - Marketing Methods <br />mar <br />CO-OP BROKERAGE <br />The marketing team will encourage co-op broker activity and keep the properties in front of the brokerage community through <br />mailings, e-mail, telephone calls, MNCAR (Minnesota Commercial Association of Realtors), property websites and all other <br />means we have availab e, such as LoopNet and CoStar. <br />C EIR E <br />www.cbre.com <br />CBRE has long been recognized for success and leadership in <br />the commercial real estate services marketplace. We have led <br />the industry in establishing a global footprint and offering a full <br />spectrum of services, and we continue to lead in superior client <br />service,volume of business activity, financial performance and <br />many other measures. <br />www.mncarorg <br />. <br />MNCAR is the Minnesota Association for Commercial Real <br />Estate professionals. We strive to help our members succeed. <br />IM CA R <br />h <br />//�� uua}} <br />LoopNet <br />www.loopnet.com <br />LopInc., a leading information services provider to the <br />commercial real estate industry, delivers a comprehensive suite <br />of products and services to meet the national and local needs of <br />real estate firms, organizations and professionals. <br />commercial <br />www.costancom <br />CoStar Group, Inc., is the number one provider of commercial <br />real estate research and information services for properly <br />s <br />andales professionals in the United States and <br />United Kingdom — covering more than 34 billion square feet <br />of commercial property, including over 5 billion square feet of <br />space for lease. <br />COST,A�ll7[L. <br />GROUP <br />Reat Estate information <br />OPERTnneu E Hazeltine Land <br />15 Acres of Lane Adjacent to Hazeltine Natlenal GMt Club <br />retailExceMent awoe„al concwn. a„ema,ea <br />aoo)ng Target,Kohls,HomeIler Trail pmasn Rart'' ''''sammng''s-e site alterstemfic <br />frontage <br />ry aso PQ"Slate Highway, ntlertmarkR ,and Yaccess tq Highway 6l (Hazeltine <br />BROCHURES <br />Our marketing team will prepare full -color 8-1/2 x 11" brochure, which will be forwarded to <br />prospective users and brokers on an as -needed basis. They will outline the key strengths of each <br />property and will include an aerial photograph, location map, floor plan (if necessary), site plan, <br />and other pertinent details. <br />BROADCAST EMAIL TO BROKERS <br />E-mail has made it much easier to contact up to 1,500 brokers <br />on a monthly basis, with PDF files attached with all the pertinent <br />information. This ensures that we have a "marketing touch" to the <br />brokerage community with a frequency that keeps each property's <br />availability fresh in the minds of active brokers. <br />MONTHLY UPDATES <br />The marketing team will provide a monthly marketing update of <br />new prospects, marketing activities, and status updates on existing <br />prospects. In addition, we will make contact via phone calls and <br />emails, updating on any interested prospects. <br />'_ 15 ACRES OF LAND <br />xis Acres of M'ixed--se Lone fer Sole <br />I <br />W c_ <br />Beadlne <br />LIst data on oopneLCostar MNCAR CBRE'sInternal HUB <br />Install °nate Canape <br />Brochure <br />Completed <br />- eting(Campalgn Logic Program) - Local LSG and CBRE database <br />nalyze Campaign Logic Report <br />Update Brochure <br />Me fre;/Leads <br />Contact <br />User/Company <br />Date <br />Comments <br />10 <br />Comments <br />Regarding Actnrty Market <br />Comments <br />Date <br />Once selected, it is important to meet with the key stakeholders that include City staff to fully understand the details of the <br />properties. Final property pricing is determined after a careful analysis of the proposed and existing land uses, the City's <br />development expectations and utility service availability, future assessments, the actual developable acreage once wetlands <br />or slopes are considered, and the area market conditions. We will work diligently and immediately to make a final pricing <br />recommendation, and begin the marketing process. <br />14 I CBRE <br />
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