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01/28/14
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01/28/14
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7/18/2025 11:31:47 AM
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1/29/2014 11:40:29 AM
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Meetings
Meeting Document Type
Agenda
Document Title
Housing & Redevelopment Authority
Document Date
01/28/2014
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CBRE REAL ESTATE MARKETING AND BROKERAGE SERVICES PROPOSAL <br />BACKGROUND - Marketing Process <br />Phase l: Due Diligence <br />& Materials <br />Data <br />Collection Materials & Marketing <br />Establish <br />Client <br />Relationship <br />Analyze <br />Portfolio <br />- Review <br />Client's <br />vision to <br />clarify goals <br />& desired <br />outcomes <br />Visit <br />municipalities <br />- determine <br />parcel use <br />suitability <br />Tour <br />properties - <br />Identify sign <br />locations <br />Preliminary <br />marketing <br />- Alert <br />possible end <br />users of new <br />listing <br />Create <br />individual <br />parcel <br />brochures <br />and <br />websites <br />Install on - <br />site signage <br />Announce <br />parcel <br />availability <br />via press <br />release <br />List parcels <br />on Loopnet, <br />MNCAR <br />and other <br />realtor <br />websites, as <br />appropriate <br />MAJOR GOALS <br />Seek and <br />inquire with <br />potential <br />end users <br />- provide <br />marketing <br />materials <br />E-blast local <br />databases <br />including <br />over 300D <br />contacts - <br />Consider <br />e-blast on <br />a national <br />level <br />Days 1 - 60 <br />i Understand client's key <br />operational drivers <br />Understand client's strategic <br />initiatives <br />i Understand locations and <br />current market dynamics in <br />those areas <br />Identify and target most likely <br />end users immediately <br />Phase ll: Marketing <br />& Offers <br />Ongoing <br />Marketing Efforts <br />Continue e-blast <br />marketing efforts, <br />as appropriate - <br />determine if other <br />methods of marketing <br />are necessary <br />Develop property <br />disposition strategies <br />- target specific end <br />users <br />Analyze and present <br />offers - make <br />recommendations <br />Offer negotiations <br />between Client and <br />potential end user <br />Days 61 - Ongoing <br />MARKET DRIVERS <br />Guided uses for designated <br />parcels - limitations could <br />cause a reduced pool of <br />possible end users <br />Lease term negotiations <br />Phase <br />Transactions <br />Manage completion of <br />Lpurchase agreements <br />and/or lease <br />agreements <br />Oversee necessary <br />entitlement processes <br />DELIVERABLES <br />Oversee <br />Closing <br />Process <br />Announce <br />Completed <br />'Transaction <br />Ongoing <br />!" Monthly Progress Report (MPR) <br />or agreed -upon schedule <br />Offer presentations <br />15 I CBRE <br />
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