Agenda - Council - 08/26/2014 - Laserfiche WebLink

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NORTH METRO MAYORS ASSOCIATION PROPOSAL FOR CREATION OF T.H. 10 & T.H. 169 RECONSTRUCTION ALLIANCE BACKGROUND The following proposal includes NMMA's detailed plan to coordinate and execute an `advocacy and public relations campaign to secure the necessary funding to construct improvements to T.H. 10 through Anoka County, from Hanson Boulevard (Coon Rapids) to the northern edge of the City of Ramsey and T.H. 169 Improvement in Champlin from Hayden Lake Road to Dayton Road. This plan sets forth detailed action steps for the initial period, starting in July of 2014 through December 2015. The NMMA Board approved the creation of the T.H. 10 & TH 169 Reconstruction Affiance under its Joint Powers structure in December 2014 and invited Anoka County and the cities of Andover, Anoka, Champlin, Coon Rapids, and Ramsey to become `partners' (Alliance Partnership) in this effort. NMMA's Board believes strongly that a modern-day advocacy campaign is required for a project of this size, duration and impact. This plan includes grassroots advocacy with citizens and with policy influencers; media relations; and direct legislative advocacy with elected officials. This three -pronged approach, executed properly, will give the project the best chance to achieve success. Further, NMMA believes that the size and cost of the construction project makes it unlikely that all multiple millions of dollars required to complete every phase of the project can be obtained at once. Instead, advocating for immediate, short-term, mid-term and final construction stages, generally along the lines of plans created by MnDOT, as modified where needed, with Alliance partner and community input, should be the overall goal of the campaign. NMMA believes that breaking the project into manageable pieces offers the best chance of success. This document covers the first 18 months of activity for the Alliance, with the most intense preparatory work occurring in the first six months. With this timeline, the Alliance Partnership would have the opportunity to judge the efficacy and success of the project at the end of 2015 and make adjustments to the work and budget going forward, as necessary. NMMA's ALLIANCE TEAM NMMA will engage Elwyn Tinkenberg, Tinlenberg Group and Michael Wilhelmi, Ewald Consulting, as its lead advocacy and public relations team members (Alliance Team). The Alliance Team will assist the Alliance Partnership to create an overall campaign strategy that takes advantage of available community networks and resources to inform federal and state policymakers about the importance of improving the T.H. 10 Corridor and completing the TH 169 Improvement Plan. The Alliance Team will help perform the work necessary to execute a variety of government relations and public affairs strategies and tactics, as agreed to and directed by the Alliance Partnership. The entire team will work together to provide the Alliance Partnership with organization, strategic counsel and administrative support services for the duration of the project. For project execution, NMMA's Alliance Team: 1