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Your resource with volunteers. Properly organized,
<br />they are the means rd; a~omplish many of your projects. You need
<br />to organize yrmr ~mployees and the materials needed.
<br />
<br />Vo nteers
<br /> creatingla' ' successful program
<br />
<br />BY HARRY GROSS,
<br />'PARKS DIRECTOR
<br />DUNEDIN, FLORIDA
<br />
<br />Most of us, whether in lhe gUblic or
<br />private sectors, are faced il pith. lever-in-
<br />creasing budget constrmnfi; W!..'th each
<br />new fiscal year. The mare~m~eosts of
<br />getting things done, when c~b~e~l with
<br />frozen or reduced allocatibn i~f funds
<br />and manpower, can only lm~ea~¢gaave
<br />impact on how, or wbether,~ing$ do get
<br />done.
<br />Unfortunately, as most ;df u~ can at-
<br />test, our "clients", either the~oubJlc, club
<br />members, or customers, d*~ah ever-
<br />increasing mnge,,of servic~,;an{quality.
<br />At a time when 'exc¢llene~" ~ a buzz
<br />word, anything else is ~f~a }~n as
<br />incompetence. While our !eli~ts may
<br />r ogni e that badge cod e ist,
<br />they can be largely unsy~_a~ic, ex-
<br />pecting us to simply find ~re~feative
<br />solutions to our problema.
<br />It is my opinion that som~of ~, more
<br />creative solutions are thos~ w~leh in-
<br />volve the clients themselve,~ G?ing the
<br />client the opportunity to p~da!pate in
<br />providing new or better sorvlce~has two
<br />major advantages: The firs~t is !hat ~m-
<br />proved services will aery Ibc pro-
<br />vided; and the second is thatJ~e ~main-
<br />ing complaints can becomq lcsii ,threat-
<br />ening. After all, ~f someon, gon~nues to
<br />complmn after being she ~Wn l:~o~ the
<br />budget limitations which ha'_ve Ohused a
<br />problem and the way he ~ar ~he can
<br />participate in its solution~)he~, those
<br />complaints may be taken l,~s. s~riously
<br />by those in authority. In Dun ~'.~n!~lorida
<br />we have used a comprehen~ive~lalan'of
<br />volunteerism to achieve sohitiofl~ (or at
<br /> . r~ ~
<br />least make inroads) to many 9f t~e/prob-
<br />lems with which we have b~n {~ed.
<br />Through construction, ¢l,,~an~p, and
<br />12 PARK/GROUNDSMANAOE~E~ 12/91
<br />
<br />renovation projects, Dunedin has
<br />achieved a much-enhanced park sys-
<br />tem, a denser city-wide tree canopy, and
<br />an overall improvement in the appear-
<br />ance of the city. For example, in the area
<br />of cons~uction, a $50,000 pavilion was
<br />built over a small lake atour main Com-
<br />munity Center by the Dunedin North
<br />Rotary Club. They raised the funds and
<br />arranged for the construction of the fa-
<br />cility, which is now used for band con-
<br />certs, dance exhibitions, and a host of
<br />other community activities.
<br /> In the same park a 14 station, one mile
<br />fitness trail was cons~ucted by the
<br />Dunedin Kiwanis Club. The club paid
<br />for thematerial and provided most of the
<br />labor to complete the project. The city's
<br />Adopt-A-Park program has made use of
<br />nearly every conceivable local organi-
<br />zation to accomplish its goals. A local
<br />Boy Scout troop alone has contributed
<br />over one thousand volunteer hours con-
<br />structing nature trails, installing sprin-
<br />kler systems, repotting plants in the city
<br />nursery, and landscaping small parks
<br />and playgrounds. At this date at least a
<br />dozen local boys have achieved the rank
<br />of Eagle Scout by doing projects for the
<br />City Parks Division.
<br /> Homeowners Associations have also
<br />gotten into the act by upgrading the
<br />landscaping and/or assuming the main-
<br />tenance of the traffic islands leading into
<br />their neighborhoods, and a great deal of
<br />tree planting has taken place in Dunedin
<br />through the efforts of volunteers. In the
<br />past four years, over four thousand new
<br />~xees havebeen planted in the city through
<br />the Adopt-A-Tree program, the local
<br />Rotary Club's Commemorative Tree
<br />
<br />~ogram, and projects undertaken by the
<br />local high school, the Boy Scouts, a
<br />local preschool, and through numerous
<br />individual contributions of both money
<br />and labor.
<br /> Establishing a successful volunteer
<br />program can be surprisingly easy if the
<br />task is broken down into its components
<br />and implemented one step at a time.
<br /> The first step is to make a list of
<br />potential projects. This is done by sim-
<br />ply looking over your situation and de-
<br />ciding what needs to be done. Where
<br />does litter need to be picked up? Are
<br />there playgrounds which need to be re-
<br />constructed? Are there parks which
<br />need to be landscaped? A list of projects
<br />is not hard for most of us to produce.
<br /> The next step is to identify the poten-
<br />tial volunteer groups or individuals to
<br />take on these projects. In Dunedin this
<br />list included the Boy Scouts, the local
<br />high school with its numerous service
<br />clubs, the neighborhood associations,
<br />and the civic organizations and clubs
<br />which exist in nearly every town.
<br /> It was then necessary to make the
<br />potential volunteers aware of our needs.
<br />This was done by preparing a slide ~re-
<br />sentation in which was included photos
<br />of areas around town in need of im-
<br />provement. Our presentation also in-
<br />cluded photos which educated the audi-
<br />ence as to what the Parks Division's
<br />basic mission was, how we accomplished
<br />it, and why we need assistance.
<br /> Fortunately we had an example of a
<br />volunteer project to include in our slide
<br />show--a small piece of land belonging to
<br />the city which had been landscaped and
<br />was being maintained by a local garden
<br />club. Our presentation therefore had
<br />three elements: What we did and why
<br />we could not do more, what someone
<br />else had done to help, and what still
<br />needed to be done. The presentation
<br />was designed to get its audience think-
<br />ing about how they could help out, per-
<br />haps by taking one of the pictured parks
<br />on as a project for landscaping or main-
<br />tenance.
<br /> Once a slide show is assembled, you
<br />will need to arrange to show it to poten-
<br />tial volunteer organizations. In
<br />Dunedin's case this was done in two
<br />ways. The city's Public Relations Advi-
<br />sory Committee was given thepresenta-
<br />tion and asked for help in publicizing the
<br />need for volunteers. The PRAC ar-
<br />ranged for the presentation to be given to
<br />
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