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least costly way of achieving a given outcome. <br />Can zoning go beyond noise and shadow per- <br />formance standards to demand excellence, <br />without specifying to the private developer how <br />to get there? <br /> <br />MAKING THE CIT;',~' BEAUTIFUL <br />A[on§ with technological evolutions, market <br />preferences, cultural proclivities, and artistic <br />creativity, zoning' has a si§nificant impact on <br />the physical appearance of the built environ- <br />ment. That impact may be intentional, in the <br />sense that public planners intend to produce a <br />certain visual outcome that they believe is <br /> <br />attractive, comfortin§, stimulating, or even chal- <br />len§ing. That impact may be unintentional, in <br />the sense that it is not the purpose, but is sure- <br />[y the effect, of zonin§ to influence physica[ <br />appearance. In recent years, zoning has <br />become more aggressive about intentionally <br />re§ulating the physical appearance of the built <br />environment. Through design review proce- <br />dures, o['ten accompanied by design <br />~uideiines, planners have exercised authority <br />over the art, as well as science, of architecture. <br /> Specifically, desi§n review ts normally <br />an aspect of zoning review where a local gov- <br />ernment body exercises discretional/review <br /> <br />over'the physical appearance of a proposed <br />development. That §overnment body may be <br />a stand-alone, specially constituted body <br />made up of appointed members who repre- <br />sent articulated disciplines, professions, <br />expertises, associations, or§anizations, <br />and/or §eographic areas; or it may be part of <br />an existing' planning' or zoning' body with the <br />design review function embedded as part of <br />its overall responsibilities. The desi§n review <br />body assesses proposed developments case <br />by case, and issues decisions that can be <br />enforced, or that simply may be recommenda- <br />tions advanced up the food chain to the local <br />[e§islative body or mayor. <br /> <br /> Design-review decision makers across the <br />c~untry are §uided by a remarkably similar set <br />of [e§a~ standards. The standards do not claim <br />to pursue beauty as such, nor would they, to <br />the extent that beauty is perceived to be in the <br />eye of the beholder. Instead, the standards <br />demand that proposed development be in con- <br />formity, compatible, harmonious, consistent, or <br />not incongruous with the context or character of <br />the surroundin§ neighborhood. Oesi§n-review <br />laws commonly list design attributes against <br />which to measure such conformity, including. <br />architectural style, material, ~a(;ade treatment, <br />color, proportion, scale, setbacks, hei§ht, mass- <br />ing', roof Jine, building tops, cornice lines, orna- <br />mentation, and fenestration. <br /> From a legal point of view, aesthetics- <br />based zonin§ is almost universally accepted. <br />The U.S..Supreme Court has approved aesthet- <br /> <br />ZONING PRACTICE ol.o4 <br />AMERICAN PL~,NNIN6 ASSOClAnON I paO~ <br /> <br /> <br />