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irs alone as a legitimate object of police power <br />regulation, and most states today interpret their <br />state constitutions as equally permitting attain- <br />ment of this goal. The more interesting question <br />is whether design review and guidelines truly <br />achieve a more pleasing or stimulating' pflysica( <br />environment, or whether, in theory and prao <br />tice, planning efforts to secure better aesthetic <br />outcomes are misguided. Me answer is as <br />much philosophical as empirical, Some private <br />designers believe that public control over <br />design is antithetical to the creative process, an <br />interference with design as artistic venture. <br />Many describe the results of design review as a <br />monotonous, [owest.common-denominator <br />built environment that, in service of conformity <br />with context, is bereft of adventure, challenge, <br />or whimsy. Public planners would claim that <br />design review equai(y often rescues cities from <br />mediocrity, forcing developers to meet higher <br />artistic standards than they otherwise would. <br />Context may not be ail, the,/say, but if aesthet- <br />ics-based zoning can hetp secure a sense of <br />place in new architecture, even at the cost of <br />occasionally reining in the promise of wild <br />adventure, then it is worthwhile. <br /> <br />LESS I$ MORE <br />The mandatory prescriptive approach enjoys <br />its antipode in what some call flexible zoning, <br />but what might be more accurately coiled no <br />zoning. Here, government exercises no poiice <br />power land-use reguia£ory oversight over the <br />use and development of tend, within 'parts or <br />alt ora cib/. ]'his is not the same as saying <br />there are no legat restrictions whatsoever. <br />Land in Houston, that notorious poster child <br />for no zoning, is actuatly riddled with private <br />legal restrictions and subject to public re§ute- <br />lions of various kinds that effectively control <br />much of what is developable on land. Still, <br />Houston properties are net encumbered by <br />conventional zoning, and the results are <br />there for afl to see. Some see great differ- <br />ence, especially fn the iumbie of uses iocat- <br />ed cheek-by-jowl at the neighborhood level <br />and the observable absence of a pedestri- <br />an-friendly public realm. Others are sur- <br />prised at the degree to which the city's <br />downtown resembles zoned downtowns in <br />other parts of the Southwest and South. <br /> <br />Whatever the empirical judgment in <br />Houston, the "no zonin§" approach has never <br /> <br />gained traction in other American cities. It is <br />one thing for Houston, with legacy as destiny, <br />to continue in that tradition, atthou§h it is worth <br />observing that Houston i/self consistently steps <br />to the zoning brink, most recently with consid- <br />eration of neighborhood-based restrictions on <br />building form. Understandably, it declines to <br />call such potential restrictions zoning for fear of <br />committing singular identib/suicide. Elsewhere, <br />however, too many people have too much ora <br />stake in the existing zoning system to beiieve <br />that their rib/could throw out the baby with the <br />bath water. No one truly trusts a private deveb <br /> <br />Land in Houston, that <br />notorious poster child for <br />no zoning, is actually <br />riddled with private legal <br />restrictions and subject to <br />public re§ulations of <br />various kinds that effec- <br />tively control much of what <br />is developable on land. <br /> <br />oper or neighborhood to plan for itse(f, for fear <br />that such self-interest would contradict other <br />stakeholder interests. In short, the "no zoning" <br />experience in Houston stands foremost as an <br />ideological beacon for private properb/advo- <br />cates rather than a practical alternative for <br />urban land-use re§ulation. <br /> The "no zoning" approach has wider <br />appeal, however, when it comes to consider- <br />lng areas where economic development is the <br />overriding goal. Taking a cue from the British <br />experience with enterprise zones and <br />America's copycat empowerment zones, cities <br />couid waive zoning, other re§uiations, and <br />local taxes within a defined geographic zone, <br />to encourage development, especially job- <br />producing development. Empirical evidence <br />from British and American zones suggests a <br />!ess-than.robust outcome, however, with <br />development activities often shifted from a <br />non-qualifying location to a qualifying one <br />without an increase in net jobs within the city. <br /> <br /> THE HAL?'NAY HOUSE OF <br /> MARl(ET-BASED ZONING <br /> <br />Lurkin§ between mandated prescriptive zon- <br />ing and no zoning are efforts where cities use <br />zoning as carrot rather than stick to encour- <br />age the private real· estate market to act in <br />desired ways. Although conceptually revolu- <br />tionary when first introduced in the late <br />~95os, the market-based technique of incen- <br />tive zoning has subsequently experienced <br />counter, revolutions and revisionist thinking <br />as some of its flaws have become apparent. <br />Under incentive zoning, cities dan§to finan- <br />cially valuable zoning concessions to encour- <br />age developers to provide 'desired public <br />amenities. Typical incentives include density <br />bonuses; height, setback, yard, and coverage <br />waivers; and parking ratio reductions, a~l <br />d. esigned either to increase revenue (more <br />rentable or sellable space) or reduce costs <br />(more cost-efficient floor layouts, for exam- <br />pre). Typical amenities may be divided into <br />urban design (plazas, arcades, parks, <br />streetscape improvements, better design), <br />cultural (arts, museums, libraries), and social <br />(affordable housing, day care centers) cate- <br />gories, although even market-provided uses <br />such as retail facilities and restaurants are <br />sometimes encouraged. <br /> <br /> incentive zoning may be administered <br />by rule or discretion. In a rule-based system, <br />the incentives and amenities are expressly <br />and precisely delineated in the zoning text, <br />and the developer receives the zoning con- <br />cession as a matter of right if she provides <br />the amen/b/as described. In a discretionary <br />system, the incentives and amenities are only <br />broadly described in the zoning text, while <br />the specific details are hammered out in proj- <br />ect-by-project negotiations between the city <br />and the developer. In either case, to make the <br />bargain economically viable, the real estate <br />financial value of the zoning' incentive must <br />equal or exceed the real estate financial cos[ <br />(capital and operatfn.¢ of providing the <br />amenity, <br /> <br /> In theory, incentive zoning should be <br />limited to circumstances where the incentive <br />is ne~essap/, sufficient, but not excessive, to <br />secure the private sector's cooperation, The <br />incentive should be necessary because, if the <br />city could obtain the amenity without it, it <br />would be better off. It is all too easy to forget <br /> <br />76 <br /> <br />ZONING PRACTICE ol.04 <br />AMERICAN PLAtlNIN6 ASSOCIATION <br /> <br /> <br />